Mobile Live Ops Marketing Manager for Japan: We're seeking an experienced community manager with a passion for growing and nurturing mobile game communities, particularly in Japan, with a focus on strategy games.
2K is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire us. We publish titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers, and doers are the professional publishing stewards of 2K's portfolio, currently includes several AAA, sports, and entertainment brands, including global powerhouse NBA 2K, renowned BioShock, Borderlands, Mafia, Sid Meier's Civilization, and XCOM brands; popular WWE 2K and WWE SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR 2K.
We pride ourselves on creating an inclusive work environment, which means encouraging our teams to come as they are and do their best work. We encourage all applicants to explore our global positions, even if they don't meet every requirement for the role.
We're looking for a community manager who has strong passion and enthusiasm to grow and nurture the community for 2K titles. The ideal candidate must be a person who thrives on complicated problem-solving with innovative and creative thoughts. Armed with strong community, social, and influencer knowledge with emphasis on strategy game live operation.
Key Responsibilities:
- Responsible for the community management of the titles assigned.
- Own all the owned media (2K owned social channels on various platforms) of the titles and responsible for the performance of owned media.
- Be player and channel first to build a content plan that right message, right time, and right place, caring about the conversion channels and messaging as much as the brand channels and messaging. Every touch point matters.
- Define, facilitate, and execute internal plus external communication processes between the 2K community, Developers, Publishers, and other cross-functional teams.
- Help execute both internal escalation processes and external communication best practices.
- Enhance and create policies and standards to facilitate a positive player experience.
- Conceptualize and execute community-facing events, as well as feedback loops to help inform our development teams.
- Advocate internally for players to all cross-functional teams but also have an understanding of business results.
- Coordinate with stakeholders across all regions to ensure GTM objectives are met, with consistent branding and messaging direction.
- Formulate long-term and annual community growth strategies for the franchise.
- Revise and execute influencer marketing campaign, maintaining a regularly updated internal database.
- Establish community insights based on daily monitoring on the community intel with analysis on the related in-game data.
- Compile daily or weekly reports, inform decision making, and make strategic adjustments.
- Be a resourceful community marketer with a high level of efficiency and cost control discipline when spending budget or OPEX-related costs.
Requirements:
- Minimum 3 years of experience in game software or relevant B2C content and entertainment business industry.
- Strong community insight with particular emphasis on strategy games in Japan.
- Knows how to use all SNS/community platforms, their functions, and understands the specific nuances within each platform (Discord, YouTube, Reddit, Twitter, Forums, etc.).
- Strong insight and knowledge on YouTube operation and algorithm.
- Good sense of picking the right YouTube thumbnails, video titles, and tags for SEO optimization.
- Able to formulate solid community campaign for launch and post-launch live operation.
- Ability to formulate community strategy based on the product insights and market knowledge.
- ROI discipline when conducting any community marketing campaign.
- Attitude of "learn and grow" through "trial and error."
- Ability to craft systematic postmortems and performance analyses on previous campaigns.
- Data-driven analytical skills.
Bonus Points:
- Strong verbal and written communication skills in English and Japanese.
- Affinity and insights to 2K brand, RPG, and Strategy game genre.
- Watches a lot of YouTube, Twitch, or other video streaming or VOD platform.
- Pre-established relationship with MCN agencies or influencers.
- Knowledge on related entertainment industries that are connected to the game industry.
- Strong team player with an outgoing personality.
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