SPECIFIC DUTIES
The Regional Marketing Manager for Japan is responsible for strategically developing; driving and executing the annual regional marketing plans, based upon measurable quarterly goals and objectives.
The Regional Marketing plans includes; working alongside the regional Heads of Sale to strategically define the approach to market, analysis and refinement of the GTM strategy plus engagement with the appropriate channel ecosystem in order to achieve the pipeline goal of the region. Working in conjunction with senior leaders within the regional infrastructure across sales, channel, marketing and the other functions, the individual will enable acceleration of enterprise grade B2B regional marketing campaigns and programs.
Measurable goals are based on lead to MQL, SQL, pipeline,, engagement, brand awareness and operational efficiency to demonstrate a full understanding of customer demands and segments critical to the success of the business.
The role also has clear responsibility to define, create and execute cross-regional campaigns which can be leveraged through the world as applicable. The role will align and leverage positioning, messaging, and other information regarding products and services to target and generate high quality leads and pipeline. As required, it is also within the remit of this role to augment in vertical and solutions as appropriate to the need.
KEY ACTIVITIES AND RESPONSIBILITIES
As a Regional Marketing Manager, you are accountable for:
• Develop the Thales CPL Japan regional marketing plans with sales and functional marketing regional representation for Application and Data Security
Localisation - define the strategic approach to localised web content, product assets and communications including nurture and digital programmes
• Online – ensuring local online presence in key media and channels with key search terminology for the region, developing additional localised pages, landing experiences and promotions based on market requirements such as compliance mandates
• Digital – defining and executing a localised digital programme which adds value to the strategic approach of the region, such as programmatic retargeting, awareness, multi-touch engagements, webinars
• Events: plan and execute both strategic C'level events plus core tradeshows in region
• Develop and implement vertical demand generation campaigns focused on the core verticals identified for the regions.
• Work with Marketing and Sales Operations to measure, understand and refine activity and data segmentation utilising systems including PowerBI, Salesforce.com and Pardot in support leads, pipeline, revenue and awareness goals
• Be a proactive contributing member of one of the global tiger teams on specialization such as; Analysis, Nurture, ABM etc.
KEY KNOWLEDGE AND EXPERIENCE
To be successful in your role, you will have demonstrated and/or acquired the following knowledge and experience:
• 7+ years of experience in relevant marketing role for enterprise high-tech companies in Japan
• 7+ years of experience in Field/ Regional Marketing for B2B GSIs or cybersecurity company, with proven ability to deliver consistently strong measurable results in Japan
• Security, Storage or Networking Industry Experience required
• Demandbase, 6Sense, Salesforce.com, Pardot or Marketo experience highly desirable
• Strong Japanese copy writing and editing skills
• Fluency in English is a must
• Highly proficient with Excel, PowerPoint and other MS Office software applications
• Excellent organizational skills with the ability to run multiple projects and meet deadlines
• The ability to work in a collaborative environment, preferably experience of acquisition and integration
• Undergraduate degree, MA an advantage
• Creative, high energy, innovative, proactive, and resourceful
REQUIREMENTS
• International business travels are required
• Language Skills: Fluent in Japanese; fluent in English
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