This role is a key contributor to creating best-in-class marketing campaigns on Prime Video Japan's digital storefront. The goal is to drive awareness, discoverability, and streams for our video content.
Responsibilities:
- Owning the business goal of driving movie consumption while balancing customer engagement across Prime Video.
- Planning and executing merchandizing campaigns to raise awareness and drive streaming of strategic titles.
- Designing, analyzing, and optimizing performance of merchandizing campaigns, sharing business impact and learnings with local and international peers and stakeholders.
- Supporting global product teams in rolling out new features and experiments to customers in Japan, representing the customer voice and partner requirements specific to Japan.
- Creating an innovative experiment roadmap to drive incremental add-on purchases.
- Exhibiting a keen sense of understanding consumers and developing a playbook based on experiment results.
- Partnering with the offshore marketing operations team to improve operational excellence.
About the Team:
The In-App Marketing team is part of APAC Owned and Operated (O&O) Marketing team. This team brings interested consumers into the Prime Video ecosystem, improves the experience of customers once they're inside, and supports the performance of strategically important content.
Requirements:
- 6+ years of professional non-internship marketing experience.
- Experience building, executing, and scaling cross-functional marketing programs.
- Experience in A/B testing.
- Strong communication skills in Japanese and English.
Salary:
Salary information will be provided individually prior to the 1st interview.
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