Lead digital marketing vision and strategy to secure COS Online growth and amplify digital presence. Create alignment between commercial and inspirational brand experiences at every digital touch point, driving results to optimise sales, consumer engagement, brand awareness, acquisition and retention.

Optimize digital channels to ensure alignment across the entire funnel—from brand awareness to conversion—while implementing targeted strategies to achieve customer acquisition and retention goals, supported by clear KPIs.

• Optimize digital channels, SEM/SEO, display advertising, affiliate marketing, and programmatic media, while developing an action plan based on channel performance and insights.
• Leverage LINE and Email to deliver new followers and new customers, as well as segmentation & retention strategy.
• Collaborate with E-Commerce Manager and team to establish efficient and informative workflow for setting long- and short-term goals, as well as overall KPIs.
• Lead digital marketing agencies to drive local initiatives according to digital marketing strategy by reflecting customer demand.
• Drive online customer acquisition and retention activities across all channels in alignment with the brand and seasonal marketing plan to meet set goals.
• Oversee the complete lifecycle of all digital campaigns, from strategic development and execution to reporting on results, with a strong emphasis on data analysis.
• Plan and optimize the budget for all digital marketing activities in Japan, including future investment planning and results reporting, with a focus on KPI tracking and ROAS analysis.

Alignment to company values is the most important characteristic we look for in all new joiners. Values are open-minded and curious, daring to be different, believing in constant improvement, and empowering and trusting you to take ownership.

Previous experience as a Digital Marketing Manager, with a proven track record of leading a team. Experience in fast fashion, retail, or beauty industries is a plus.

• Proficient in LINE and email marketing strategies.
• Highly analytical and proficient in the use of Microsoft Office/ Google Analytics, GA4, Adobe Analytics.
• Ability to balance strategic planning with daily execution, along with strong problem-solving and decision-making skills.
• Capable of working flexibly, multitasking, and identifying key priorities.

This position is permanently based at our Japan Tokyo office.

We offer attractive benefits with extensive development opportunities around the globe. All employees receive a 25% staff discount usable on all our H&M Group brands in stores and online.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.

About COS: Since our launch in 2007 we have opened stores and sell online in over 40 countries worldwide. Our collection offers elevated essentials, iconic pieces, and innovative design.

This role offers a hybrid working arrangement, with flexibility to work remotely and from the office. Approx. 3 days per week office presence will be required to foster strong collaborations and teamwork.

Please note this position is offered on a local contract, therefore you should have the legal right to work in Japan before applying.