About The Role
- Develop and implement digital marketing strategies aligned with Japan business objectives and target audience to drive brand awareness, customer acquisition and lead generation.
- Manage and optimise various digital marketing channels, including SEO, paid search, programmatic and social media marketing.
- Monitor and analyse key performance indicators and metrics to measure the effectiveness of digital marketing campaigns.
- Collaborate with cross-functional teams to develop and execute integrated and scalable digital marketing campaigns.
- Conduct market research and competitive analysis to identify emerging trends and new opportunities for digital marketing initiatives.
- Manage and optimise the company's website, ensuring it is user-friendly, search engine optimised and aligned with the latest web design and usability standards.
- Oversee the planning, creation and distribution of engaging and relevant content across digital platforms.
- Stay up-to-date with the latest digital marketing trends, tools and technologies and recommend innovative strategies.
- Track and manage digital marketing budgets and ensure efficient allocation of resources.
- Be accountable for marketing KPIs and ensure the achievement of annual sales contribution and pipeline targets.
About You
- You have at least 8-10 years of relevant experience in digital marketing or a similar role.
- You have successfully planned and managed marketing efforts that have achieved pipeline and revenue growth.
- You have in-depth knowledge of various digital marketing channels, tools and platforms.
- You possess strong analytical skills and are proficient in using digital marketing and analytics tools.
- You have excellent written and verbal communication skills and are a creative thinker with problem-solving abilities.
- You have strong project management skills and can work effectively across a matrix organisation with stakeholders spanning multiple functions and geographies.
- You are a team player and able to communicate in native-level Japanese and business-level English.
What's in it For You?
- You will join our inclusive culture of world-class talent and contribute to your personal and professional growth through flexible work environments, wellbeing initiatives, culture, learning & development and social impact opportunities.
Accessibility
- Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
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