We're seeking high performers who excel at their craft and challenge the status quo. As a Regional Marketing Manager, Japan, you'll create and execute go-to-market plans encompassing the full marketing mix with a focus on demand generation.
The role requires strategic thinking and hands-on execution, including content creation, campaign development, and event management. You'll collaborate with sales and business development teams to drive lead conversion and liaise with revenue-generating teams for effective follow-up.
As a trusted advisor, you'll work independently and collaboratively in a fast-paced environment, leveraging your analytical skills, attention to detail, and results-driven approach to deliver innovative solutions.
Responsibilities:
- Develop and execute Japan territory strategy through online and offline activities to increase awareness, engagement, and lead generation.
- Build and own localisation strategy for brand messaging, communication channels, and content that resonates with the Japanese audience.
- Plan and manage lead flow from campaigns and events into marketing automation systems to maximise pipeline generation and conversion.
- Effectively manage budgets and track performance to evaluate ROI of programs.
- Research local market and competitor trends to identify external event and sponsorship opportunities.
- Manage scalable and efficient events.
- Provide exceptional customer service and act as a trusted advisor for the Asia & Japan Regional Vice President.
- Monitor email marketing metrics and analyse/report results to enhance effectiveness.
- Deliver projects within agreed timeline and budget.
Qualifications & Experience:
- Japanese native speaker with outstanding English command and additional languages a plus.
- Significant experience in regional marketing roles in B2B Enterprise tech/software space.
- Demonstrated success in supporting field, inside, and channel sales teams in fast-paced environments.
- Experience with demand generation campaigns using Marketo and SFDC.
- Strong understanding of email, website, content syndication, and social media in demand creation approaches.
- Excellent interpersonal and communication skills.
- Strong organisational and project management skills with experience leading cross-functional virtual teams.
- Experience managing projects to fixed budgets and proven ROI with third-party vendors.
This role offers a competitive salary: ¥12,500,000 per annum, based on experience and qualifications.
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