Join us as we continue to drive Farm Frites' global presence forward with an exciting new opportunity in our international trade marketing team. We are looking for a Trade Marketer Japan who will play a critical role in executing trade marketing activities and strategies. Your goal is to drive branded growth in alignment with our commercial plan and bring the Farm Frites brand to life in the Japanese market. Your key responsibilities will include:
- Execute Trade Marketing Plans: Implement global marketing strategies, local marketing tactics and trade campaigns to ensure branded growth.
- Channel Development: Create and manage programs for selected channels, including QSRs, casual dining, and wholesale.
- Brand Campaigns: Lead impactful trade communication campaigns that enhance brand awareness within Japan's professional foodservice sector.
- Product Launches: Successfully launch new, innovative potato products while rolling out go-to-market campaigns.
- In-store Promotions: Boost brand visibility through targeted promotions and in-store communication, supporting key accounts and operators.
- Trade Shows & Events: Organize local trade shows and events to promote Farm Frites in Japan.
- Salesforce Campaigns: Run Salesforce account engagement campaigns and lead qualification in Salesforce (temporary).
- Marketing Calendar Execution: Implement and manage the marketing calendar for Japan, ensuring timely execution of global and local campaigns.
- Social Media & Media Relations: Set up and manage social media accounts for Japan and maintain contact with local media (online and offline) and agencies.
- Market Insights: Collaborate closely with the local sales team and the Global Intelligence Manager to gather market insights and deliver data-driven recommendations.
- Sales collaboration: Collaborate with sales team to approach existing and potential key accounts and wholesalers to lead joint marketing efforts and providing winning presentation and creative menu development concepts for key accounts.
- Brand Champion: Be the expert on the Farm Frites brand and the potato category, ensuring our products stand out in the competitive foodservice market.
As Trade Marketer Japan, you will report to the Sr. Trade Marketer APAC. You'll work closely with a talented international team of trade marketers, sales professionals, and brand experts to ensure the successful execution of Farm Frites' marketing strategies in Japan. A university degree, preferably a Master's in Marketing or International Business, is required. At least 3 years of relevant international experience in brand management within food and beverages, ideally in the foodservice or wholesale sector, is also required. A well-rounded marketer with advanced skills in trade marketing, digital and social media, advertising, and sales tools is necessary. A persuasive communicator who can effectively sell marketing strategies to internal sales teams and external partners is also required. Strong social skills and a team player, comfortable working in a cross-functional, global environment, is a must. Excellent project management, organizational, and planning abilities are also required. A positive, proactive attitude with a passion for results and a love for food and fries is necessary. Experience working in international or European/western company cultures is a must have. Fluency in English, both written and spoken, is required. Willingness to travel (10%-30%) is also required.
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Tokyo Farm FritesFarm Frites is looking for: Trade Marketer Japan · Are you ready to shape the future of Farm Frites in Japan? · If you're passionate about growing brands, love the fast-paced world of food marketing, and are eager to make an impact, then we have the perfect role for you Join us ...
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