Japan Marketing Leader/Specialist

1週間前

Tokyo ZAGG
Position: Japan Marketing Leader/Specialist Location: Tokyo, Japan
Job Id: 265 # of Openings: 0 Japan Marketing Leader/Specialist ***Resumes must be in Japanese and not English*** About Us ZAGG Brands is a global leader in accessories and technologies that empower mobile lifestyles. Our award-winning product portfolio includes screen protection, power management solutions, mobile keyboards, cases and personal audio. What You'll Do This role will drive the development and implementation of the Japan/Korea marketing plan ensuring it supports the overall marketing objectives and business goals while adhering to our brand guidelines. You will work with APAC marketing team to develop and execute effective marketing communication strategies across a broad spectrum including online, digital, product launch communications, PR and events. You will:
  • Serve as the liaison between Japan/Korea sales teams and the APAC Marketing team at Shenzhen to ensure lead, conversion and retention goals for the region are met
  • Partner with the regional sales and Sr. APAC Marketing Manager to generate ideas, create plans and marketing campaigns that generate sales in the target region for the local sales team
  • Partner with Sales to understand the target industries and create marketing plans based on company unique value, segment opportunity, competitive influences, market conditions, industries and specific prospect needs
  • Feed customer requirements, market intelligence and best practices and requirements for the EA region to the rest of the APAC Marketing as well as Product Management
  • Identify, create, organize and manage field events including tradeshows, and conferences and accompanying sales on customer office/jobsite visits as necessary
  • Work with regional sales to prepare speaking session proposals, secure session and coordinate presentation slides and content
  • Shipping and ordering collateral, giveaways and other coordination for in-person events
  • Consult all resellers in the Japan/Korea region as they work with their Channel Account Manager to fulfill the requirements of our partner program
  • Provide recommendations/guidelines for Partner marketing plans and teach the resellers marketing best practices
  • Generate POS concepts with Sales team, gather requirements for POS from retail partners and order stock from local suppliers.
  • Work with the Design Team to ensure marketing messaging and collateral best fit regional needs
  • As needed, review localized marketing materials for regional contextual accuracy and relevancy
  • Ensure that all channel marketing tactics in the Japan/Korea region provide a consistent message to the right target audience
  • Identify local content or trends
  • Share monthly new products releasing with sales team.
  • Develop and manage of local customer case studies development
  • Liaise on customer interactions including case studies, event participation, speakership opportunities, content development and user groups
  • Secure customer approval on local content
  • Determine new and innovative ways to educate, inspire, and communicate to end users, decision makers, and industry influencers
  • Research editorial calendars and work with the local agency to create locally relevant media plans that align to particular content themes and campaigns
  • Pitch content and company news to Japan/Korea media outlets
  • Measure the impact of regional marketing activities on organizational objectives. Communicate results to the APAC Marketing team.
  • Maintain regional marketing budget and local vendor relationships
  • Forecast and plan all marketing spend for the Japan/Korea region.
  • Ensure in-market brand consistency and local relevance
  • Identify ways in which to expand the brand presence in the Japan/Korea region.
    • What You'll Need to be Successful
  • You have a Bachelor's degree in business, marketing, communication, or other related subject.
  • You have a minimum 5+ years prior marketing experience (preferably in a B2B environment).
  • You speak fluent English and Japanese.
  • You're an experienced marketer who loves the idea of working closely with sales and resellers to help grow business.
  • You're a strategic thinker, can develop effective strategies for how to achieve organizational goals and feel personally invested in helping the team succeed.
  • You have experience working in an international/global organization and dealing with different time zones.
  • You can demonstrate success in building and executing integrated campaigns leveraging multiple channels to reach a target segment.
  • You're a people-person, equally comfortable with face-to-face or phone/video conversations. You know how to develop positive, effective relationships.
  • You're proactive, not shy about going after new opportunities and take ownership of projects.
  • You understand the needs of customers in various markets throughout the Japan/Korea region, and how to craft messaging that resonates with this audience.
  • You're a self-starter with excellent project and program management skills.
  • You have experience with budgeting and forecasting.
  • You're detail-oriented, focused, and can work independently.
  • You're okay with up to 30% travel, primarily in the Japan region.

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