Job Description
As Square's Product Marketing Manager (PMM) for Japan, you will take the responsibility of launching and growing Square's products in the market.
You will champion the voice of the customer to develop and market our products - identifying which customer segments Square Japan can serve, understanding sellers' needs, and using research insights to influence Square's product roadmap.
You'll have a strong understanding of product strategy, branding, full-funnel integrated marketing strategy, growth marketing and sales enablement, as well as a track record of cross-functional coordination. You will partner with Product, Creative, Engineering, Data Science, Central Marketing, Communications, as well as Sales and Account Management.
The role includes:
- Deeply understand the market, competitor context and market-specific regulations that make Japan a unique place to launch and grow products
- Collaborate to design the product roadmap, completing market, competitor and customer research to map unmet customer needs and prioritize solutions that help SMEs succeed
- Drive go-to-market strategies - including targeting, segmentation, pricing, product positioning, value propositions, key messaging, marketing channels (paid, earned, and owned), budgets, and lifecycle campaigns - across the customer journey to convert, grow, and retain our customers
- Have deep empathy for our customers' pain points and needs through qualitative and quantitative research (surveys, interviews, and product usage)
- Collaborate with global product managers, engineers, designers, data scientists, and other team leads to identify impactful product opportunities, prioritize efforts and share insights on the Japanese market
- Own the metrics - be comfortable tracking and reporting out on goals, measuring performance, and identifying optimisation opportunities
- Partner with Sales, Account Management, and Customer Success to create a holistic approach to sales training and enablement, onboarding, and ongoing customer engagement
- Work with designers and copywriters to develop compelling and unique marketing collateral across channels
Qualifications
To apply for this role, you should have:
- The ability to work with Japan-based sellers in Japanese (reading, writing and video meetings), and global Square colleagues in English (reading, writing and video meetings)
- 5-8 years of marketing or management consulting experience
- Demonstrated understanding of product marketing, growth or lifecycle marketing, or similar go-to-market positions in the Japanese market
- Designed go-to-market strategies for product launches, and conducting customer insights research
- Experience in growth or lifecycle marketing by email, in-product, content marketing, and other owned/earned channels
- Ability to work with a global team of stakeholders, explaining cultural and market differences
- Passion for problem solving and SMEs in Japan to succeed
Additional Information
We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.
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Tokyo Square Full timeJob Description · As Square's Product Marketing Manager (PMM) for Japan, you will take the responsibility of launching and growing Square's products in the market. · You will champion the voice of the customer to develop and market our products - identifying which customer segmen ...
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