Job Title: Digital & Mobile Performance Marketing Manager
Location:
Tokyo, Japan
About the Role:
We are seeking a highly skilled Digital & Mobile Performance Marketing Manager to join our team in Tokyo, Japan. As a key member of our marketing team, you will be responsible for building strategic marketing programs, campaign development, channel engagement, product roadmap, and agency engagement for customer acquisition and mobile growth through paid marketing channels.
Key Responsibilities:
- Owning Mobile display ad network and Digital advertising from end to end – managing bidding strategy, messaging, content and design, planning and execution as well as performance reporting on individual marketing channels and bigger picture trends.
- Building strategy to engage audiences at scale through digital and mobile channels to drive efficient customer acquisition of target customers.
- Developing and owning a product testing plan to deliver strong audience-engagement, consistent channel growth and performance improvements against key metrics across a range of campaigns targets.
- Working closely with internal and external partners to develop and drive execution to the highest standard, on time and on budget.
- Managing budget to deliver results within cost-efficiency targets.
- Developing and delivering the paid/mobile product and feature roadmap while collaborating with the global product and engineering teams to ensure we have a strong pipeline of products that allow us to engage audiences at scale and speed.
- Reporting on progress against goals to wider stakeholders – writing up proposals, roadmap and track progress against budgets and targets.
- Maintaining brand and channel standards with stellar attention to detail.
- Working closely with other marketing channels within Amazon to integrate all marketing activities.
Requirements:
- 6+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Business or Native fluency in Japanese and English (both verbal and written communications).
Salary:
$150,000 - $200,000 per year
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