Triumph is a leading intimate apparel company with operations in over 80 countries. We serve 20,000 wholesale customers and sell our products in more than 2,300 controlled points of sale as well as via several own online shops.
Job Title: Japan Senior Brand Marketing Manager
The successful candidate will design, develop, and deliver short and long-term regional cross-marketing functional strategies, aligning business and market situations across various sales channels.
- Lead integrated processes to match marketing objectives with business goals.
- Analyze consumer insights for Triumph, sloggi, and AMOSTYLE brands, establishing and updating the consumer journey.
- Develop communication tools that effectively target Japanese consumers.
- Pierce global stakeholders with timely sharing of consumer insights.
The role entails full accountability for brand strategy development, brand image building, creative development/adaptation, and deployment of tools, as well as local implementation.
Your Responsibilities:
- Develop key brand retail tools and assets to drive sell-out and brand equity.
- Create and maintain powerful cross-functional relationships with Brand PR and Consumer Engagement teams.
- Support annual budget planning process and medium- to long-term marketing planning.
- Manage Advertising & Promotion budget for each brand.
Marketing Strategy-to-Consumer:
- Develop Japan brand marketing concept/strategy, providing consistent brand experiences through situation analysis, brand equity study, media, and consumer trends.
- Drive internal cross-functional teams and external agencies to develop Japan marketing campaigns.
Channel Marketing Strategy-to-Floor:
- Develop impactful and efficient marketing programs to generate consumer demand at the point of sale in the Japan Market.
- Implement in-store communication activities (BTL) ensuring consistency of Global brand image.
Salary:
Estimated salary range: $100,000 - $150,000 per year.
About Us:
We are a family-owned business with over 135 years of experience, embracing diversity globally. Our offices are present in over 40 countries across Europe and Asia, fostering international collaboration daily.
Why Work With Us:
We offer a dynamic fast-paced organization with excellent career opportunities, driven by our commitment to employee development through the Triumph Learning Academy.
As an employer, we fundamentally believe in gender equality and diversity, with women making up more than 50% of our workforce.
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