Job Title: Culture Marketing Manager - Japan
Purpose & Overall Relevance for the Organisation:
Contribute to developing and implementing a strategy that connects the adidas brand to our target consumers in Japan through collaborations with global and local celebrities, streetwear leaders, and artists.
Key Responsibilities:
- Develop strategic Culture Marketing plans for Japan by following global guidance and local priorities.
- Strategically contribute to global and local brand campaigns and activations by defining celebrity and influencer partners and managing relationships from negotiation to activation.
- Ensure team and market adherence to global operational practices.
- Manage Contract Approval Form (CAF) procedures for new partners and renewals, and maintain the AMS system.
- Create, manage, and execute Partner Activation plans for signed partners, and update the Partner Activation Tool (PAT): contract period, contract value, partner priority relevance, social media stats, tracking of contractual appearances, and encouraging optimal adidas presence among brand partners.
- Build a diverse portfolio of emerging to established partners by following Portfolio Planning guidance from global and meeting milestone timelines.
- Organize and track budgets, marketing spends, invoicing, and payments.
- Research and prepare presentations/documents for internal and external stakeholders.
- Establish and maintain strong relationships within Japan's Entertainment, Streetwear, Art, and Fashion circles, including actors, musicians, stylists, designers, artists, industry VIPs. Attend events and industry meetings for networking purposes.
- Collaborate consistently with local Japan cross-functional teams across Brand Activation, Product Marketing, Sales, Business Units, and global Culture Marketing.
- Manage, train, and develop team members on logistical elements, department protocol, and industry dynamics, while fostering a high-performance culture.
- Oversee all logistics and product ordering efforts for Culture Marketing showrooms: forecasting, ordering, and maintaining in-office products across all brand segments. Maintain current product knowledge and clear target market objectives. Ensure showrooms are run smoothly in premium condition.
- Maintain brand recognition and relevant brand visibility through strategic product placement, industry/consumer events, and brand integration platforms in entertainment.
Key Relationships:
- Brand Activation Teams
- Product Marketing Teams
- Newsroom Team
- Sports Marketing Team
- CTC x-functional
- Finance
- Legal
- Sales
- Industry Contacts (Agencies, Individuals, Brands)
Knowledge, Skills, and Abilities:
- Strong knowledge and awareness of the music/fashion/style/entertainment industry.
- Creative Thinker & Problem Solver.
- Strong negotiation skills and experience working with legal teams.
- Ability to see long-term opportunities through short-term objectives.
- Strong attention to detail, results-focused.
- Avid Communicator: Vital to keeping colleagues, community informed and engaged.
- Strong networking and interpersonal skills.
- Self-initiator, capable of determining priorities.
- Highly stress-resistant; ability to handle tight deadlines and abrasive personalities.
- Project management skills and ability to work well in a team environment.
- Ability to write reports, business correspondence, and presentations.
- Savvy presentational skills as both creator and presenter. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
- High level of proficiency in Word, Excel, PPT, and Outlook.
- Ability to make sound business decisions.
- Excellent understanding of 'Service-Provider Approach' to relationship management.
- Strong organizational, problem-solving, time management, and resolution skills.
- Unconventional business hours may be required (evenings, weekends).
- Capable and comfortable with regular global travel (min. 5 weeks per year).
Requisite Education and Experience / Minimum Qualifications:
- Four-year college or university degree in Marketing, Advertising, or related field.
- 8 to 10 years Marketing (Sports, Entertainment, or Brand Marketing) with proven experience or background.
- Equivalent combination of education and experience may be substituted for degree.
Proven track record of growth, development, and success across various functions, areas, and activities.
- Direct working relationships with key markets/regions or relevant experience working in a focus adidas market.
- Business-level English.
- Fluent in Japanese.
Physical Requirements:
While performing the duties of this job, the employee may frequently engage in extensive physical demands. The employee will frequently be required to sit, stand, bend, and walk; use hands to finger, handle, or feel; and reach with hands and arms. The employee may occasionally be required to climb or balance; stoop, kneel, or crouch. The employee must frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds.
Estimated Salary: $80,000 - $110,000 per year, depending on experience and qualifications.
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