Purpose & Overall Relevance for the Organization:
Drive effective and efficient full-funnel media activation to support brand priority concept/campaign with integrating multi-media consumer touch points, including performance media, under full alignment with Country Brand Activation teams and eCommerce.
Position Summary
Assistant Manager Media Activation supports or drives media activation for category concepts and plans and manages daily operation of performance media closely working with Digital Activation and eCommerce teams.
Key Responsibilities
- Supports development of holistic media plan to support business and brand objectives and manages performance. Collaborates with respective counterparts to align and execute local campaigns.
- Responsible for development of performance media (SEM, display, social, app AD, etc.) strategy with supervision from manager and performance on a day-to-day basis to meet eCom KPIs and customer acquisition goals of eCommerce and Membership.
- Digs into channel data to drive testing, reporting, optimization, and analysis on performance media to identify key levers and opportunities for improvements.
- Works closely with Newsroom and Digital Activation team to avoid post-launch issues and optimize campaign results.
Salary:$120,000 - $150,000 per year
This role requires a strong understanding of digital marketing channels and their effectiveness in driving business outcomes. The ideal candidate will have experience managing performance media campaigns and collaborating with cross-functional teams to achieve common goals.
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