- Buildding the marketing capabilities of the team and developing bench strength to fuel Brown-Forman with ready talent.
- Building relationships across the organization and collaborating effectively with regional and global teams.
- Providing strong & visible leadership and direction to direct reports and engaging the team in the company's vision.
- Delivering Brand Growth - Developing a 3-year strategic growth plan for the portfolio.
- Leading the Jack Daniel's team to deliver annual volume and value targets across the portfolio via the development and implementation of annual brand strategies & plans based on insights by partnering with the Insights team.
- Defining and delivering the global consumer vision and brand proposition for each brand in the portfolio.
- Recruiting next-generation Jack Daniel consumers/shoppers by bringing the brands' propositions to life by developing communication strategies and activation plans with Brand and Trade Marketing teams.
- Working with agency partners, Global, Regional, and Local Teams to develop distinctive creative assets which meet the Japanese market needs to deliver best-in-class communication plans which increase brand awareness and create meaningful consumer connections.
- Providing strategic guidelines linked with Revenue Growth Management for optimizing the portfolio strategy, investment, pricing & promotions, channel & SKU mix strategy, and other drivers of the P&L.
- Managing Brand budget across the portfolio, ensuring resources are allocated against key brand and business growth drivers with Brand, Trade Marketing, and Sales to ensure that the investment is spent on activations with the highest return on investment.
- A minimum of 10 years of relevant experience in marketing.
- A proven track record of successfully delivering brand growth in a highly competitive environment.
- Proven leadership, strategic thinking, and decision-making abilities.
- Strong interpersonal skills; able to develop and maintain effective working relationships with all levels of internal and external contacts and with diverse cultures.
- Strong commercial acumen.
- Previous line manager experience.
- Able and willing to travel internationally and attend evening and weekend events when needed.
- Fluent in Japanese and English, both spoken and written.
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