資生堂ビューティウエルネスは、日本の美容・健康をテーマに据えた会社「資生堂」が誕生した新しいブランドです。24年前に日本コラーゲン市場の第一位であるザ・コラーゲンと、ハーブメディシンの専門企業ツムラ社との協力で作られたチューンボーテやカゴメとのコラボレーションから生まれた時間美容ドリンクルーティナがシリーズとして展開されています。
主な責任
マーケティング担当者として、ECサイトのユーザー基盤の構築、各々のブランドの成長戦略や活動計画、顧客への提供価値を最大化するブランド戦略策定、活動計画実行、新製品開発パイプラインの策定、商品開発、統合されたマーケティングコミュニケーション計画の策定・実行などを担っています。
必要な能力・経験
8年の以上のブランドマーケティング実務経験(3年以上のFMCG営業、トレードマーケティング経験があれば尚可)と、市場分析、戦略立案能力、プロセス管理・実行検証力、横断戦略立案実務、ファシリテーションスキル、ITシステム/コンピューターリテラシー、4年制大学卒業以上の学位などのことが求められます。また、社内外の関与者とコミュニケーションを取りながら、上長の指示なしに自身で判断しながら着地できるレベルでのリーダーシップも必要です。
このポジションには、2020年代前半ごろの収入は220万〜360万円程度の条件で募集しています。
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Tokyo Shiseido資生堂ビューティウエルネスは、日本の美容・健康をテーマに据えた会社「資生堂」が誕生した新しいブランドです。24年前に日本コラーゲン市場の第一位であるザ・コラーゲンと、ハーブメディシンの専門企業ツムラ社との協力で作られたチューンボーテやカゴメとのコラボレーションから生まれた時間美容ドリンクルーティナがシリーズとして展開されています。 · 主な責任 · マーケティング担当者として、ECサイトのユーザー基盤の構築、各々のブランドの成長戦略や活動計画、顧客への提供価値を最大化するブランド戦略策定、活動計画実行、新製品開発パイプラインの策定、商品開発、統合されたマ ...
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