About the Role:
- Brand Marketing: Develop and implement mass marketing initiatives to build awareness and drive relevancy of Audible amongst prospective customers.
- Communications: Project manage campaigns and events with impeccable organizational skills, collaborating with internal teams to manage projects and update written weekly status and conference reports.
- Creative: Champion the Audible brand by reviewing marketing and communications assets, ensuring assets align with Audible's tone of voice, and effectively communicate between internal and external teams.
- Content Marketing: Support the promotion of a constant stream of content for release in Japan across different services, maximizing talent promotion through creation of promotional assets to grow awareness and engagement via paid media.
- Research and Insights: Support audience, service and content-related research, brand-tracking, UX/CX research, and competitor analysis.
- Reporting and analysis: Provide regular reporting and analysis of activity to determine campaign performance and provide recommendations for optimization.
About You:
You think strategically, act tactically, and have incredibly high attention to detail. You are recognized as an expert in communicating externally with customers to drive awareness, consideration, reaction, and response, and internally with senior management and stakeholders to bring people with you and drive forward ideas. You are a self-motivated, energetic, and inquisitive individual with a passion for storytelling, not afraid to get your hands dirty and enjoy working in a fast-paced environment, driving multiple campaigns at once with an emphasis on collective and collaborative teamwork.
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Tokyo Shiseido資生堂ビューティウエルネスは、日本の美容・健康をテーマに据えた会社「資生堂」が誕生した新しいブランドです。24年前に日本コラーゲン市場の第一位であるザ・コラーゲンと、ハーブメディシンの専門企業ツムラ社との協力で作られたチューンボーテやカゴメとのコラボレーションから生まれた時間美容ドリンクルーティナがシリーズとして展開されています。 · 主な責任 · マーケティング担当者として、ECサイトのユーザー基盤の構築、各々のブランドの成長戦略や活動計画、顧客への提供価値を最大化するブランド戦略策定、活動計画実行、新製品開発パイプラインの策定、商品開発、統合されたマ ...
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