POSITION SUMMARY: The Digital Marketing Manager is responsible for managing the organization's digital marketing strategy and running daily activities. We seek an experienced candidate with a hands-on mentality to improve digital channel performance and align with stakeholders to connect to business.
PRIMARY RESPONSIBILITIES: • Play a key role as a member of the Japan marketing team, reporting to the Japan Marketing Director to provide essential information for the overall marketing strategy.
• Raise potential risks and opportunities with recommended action plans and rationales for swift decision-making.
• Develop and deliver short- and long-term digital marketing strategies aligned with global and local marketing visions.
• Develop action plans for marketing funnels, set up and run plans, analyze results for continuous improvement.
• Manage local social media posting plans (Facebook, Twitter, LINE Voom) and digital content development (social media posts).
• Drive efficient budget allocation for digital marketing investments.
• Manage and evaluate digital agency performance.
• Reporting (within Japan and to APAC).
INTERNAL & EXTERNAL CONTACTS: Internal: GTM, Marketing (PR / Brand Activation), MD, eCom, Digital Strategy, CRM, Retail, Regional team in APAC. External: License Partners, Wholesalers and department stores, AD and PR agencies, Research firms, Design or Production Office, Event Agency, Printing Company.
QUALIFICATIONS & EXPERIENCE: • Bachelor's degree in marketing, business, or a relevant field.
• 5+ years of comprehensive digital marketing experience in an agency, start-up, or consumer brand.
• Ability to analyze Google Analytics data without external assistance and develop action plans for improvement.
• Experienced in planning and buying digital media across upper, middle, and lower funnels.
• Up-to-date knowledge of advanced digital marketing methods and the ability to envision a brand's future digital marketing strategy.
• eCommerce experience or knowledge is preferred.
• Wide knowledge of the full marketing mix is preferred.
• Strong communication and facilitation skills in Japanese and English.
• Ability to work in a cross-functional environment and drive projects forward.
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