既存事業である「カンリー」のグロースに向けたGTM戦略の策定・実行を担うポジションです。
当社のマーケティング部では「グロースマーケティングチーム」「インサイドセールスチーム」「アライアンスセールスチーム」の3チームが所属しており、既存事業の商談獲得まではすべてマーケティング部で担っています。部内においては「インサイドセールス」「アライアンスセールス」チームとの連動、部門を横断して「セールス」「CS」と連携したマーケティングキャンペーンの立案・実行が求められます。
・事業計画の数字達成に必要なリード(商談)獲得施策の実行
・定性、定量のデータに基づいた重点注力セグメントの策定
・展示会やセミナーなどのオンライン・オフライン含むイベント・キャンペーンの立案・実行
・新規リードの創出、商談フェーズの進行を促進していくコンテンツの作成
・既存リードのナーチャリングプログラムの策定・実行
【求める人材】
■求めるスキル・経験【必須】
以下いずれかまたは両方合わせての実務経験を3年以上有し、カスタマージャーニーを基にマーケティングプログラムを設計できる方
・リード獲得やブランディング向上、認知拡大等のマーケティング業務または広報業務
・イベント会社やマーケティング支援会社での営業またはコンテンツ企画
■求めるマインド【必須】
【給与】
770万円~1030万円
【勤務地】
<本社>東京都品川区東品川2丁目2?20 天王洲オーシャンスクエア 6F
【勤務時間】
9:30~18:30
【雇用・契約形態】
【待遇・福利厚生】
※詳細はコンサルタントへご確認ください。
【休日・休暇】
週休2日制(土日祝日)、年末年始休暇、夏季休暇
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