Who We Are…
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth.
Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next…From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves.
Here you are supported, here you are celebrated, here you can thrive.Your New Role...
本ポジションはCNNインターナショナルコマーシャル(CNNIC)に紐づく
日本のCNNICアドセールスチームにおけるSales Plannerの募集になります。
CNN International Commercial
日本における広告収益は依然としてテレビが最大の市場を占めていますが、デジタル領域も着実に成長を続けています。
顧客構成は官公庁や東京都などの公共機関が約60%を占め、残りはグローバルな広告展開を志向する大手企業──旅行・観光、金融、高級ブランド業界──が中心です。
CNNは、月間約18億人のユーザーリーチというブランド力に加え、保有する広告枠の販売のみならず、広告コンテンツの企画・制作まで一貫して手がけられる点を大きな強みとしています。
本ポジションは Lead Sales Planner として、セールスチームと連携しながらクライアントへの提案および商談を担当していただきます。
主な業務内容は、メディアプランの策定、営業サポート、そして海外コンテンツチームとの調整・連携など、多岐にわたります。
The Lead Sales Planner plays a critical role in supporting the Advertising Sales (Ad Sales) team by developing strategic media plans, managing key client relationships, and ensuring the smooth execution of advertising campaigns.
This role serves as a bridge between sales, creative, operations, and clients, ensuring that all campaigns are delivered with excellence and aligned with client objectives.
You anticipate how decisions are made, persistently explore and understand the business needs of CNN's key clients, and know how our range of product offerings can grow their and our businesses across pre-sale, post-sales functions, as well as the digital platform.
You will be responsible for assisting the full sales cycle from pre-sales through campaign execution. You must be professional, organized and motivated, as well as have the drive to succeed in a fast-paced environment. You will be a reliable support resource who can anticipate client and sales team needs. The role includes analysis, planning, research, project management and brainstorming.Your Role Accountabilities...
Execute sales initiatives to reach Ad Sales team's quarterly goals
Prepare pitch decks and proposals for potential clients
Provide the ultimate best client service and ensure potential clients and agencies get the attention they need and deserve
Liaise with Ad Sales Operations, Marketing and Create teams to deliver the best solutions for clients
Provide information and liaison for proactive sales pitches with direct clients and media agencies, including an understanding of Sponsorship offerings and interaction with commercial production for associated materials.
Provide post-campaign summary reports and presentations for Ad Sales team to follow-up with clients and media agenciesEstablish relationships with key contacts in clients/agencies to facilitate the smooth implementation of campaign
Verify and process invoices with Accounting services team on billing and payment issues throughout the sales process
Mentor and support junior planners, including the sharing of best practices and industry knowledge
Qualifications & Experiences...
A bachelor's degree in a related field is required
5+ years' experience in sales planning or advertising agency
Strong experience working with Excel and PowerPoint required
Strong understanding of digital and broadcast media, with a strategic mindset and attention to detail.
Excellent verbal and written communication skills in English and Japanese, with a strong attention to detail
Good knowledge of CNN and sales procedure
Strong work ethic and ability to multi-task – must be able to juggle multiple projects and clients
Proactive and engaging, with a positive approach towards problem-solving
Passion for storytelling, branding, and delivering client success
Additional Information
On June 9, 2025, Warner Bros. Discovery announced plans to separate into two publicly traded companies, Warner Bros. and Discovery Global, with an expected completion in mid-2026. For more details, including leadership appointments and information on individual brands, please visit our newsroom here.
Although you will be hired by Warner Bros. Discovery, upon the planned separation in 2026, your employment likely will transition to Warner Bros. Company or transition to Discovery Global.
During this period of transformation, you'll have an exciting opportunity to lay the foundation at one of the world's premier entertainment brands.
How We Get Things Done…This last bit is probably the most important Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done.
You can find them at along with some insights from the team on what they mean and how they show up in their day to day.
We hope they resonate with you and look forward to discussing them during your interview.Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences.
Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
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