Job Title:
Genre Marketing Planner (C&M) – Ref:
Department:
Marketing Department
Location:
Tokyo
Job Summary
As a Genre Marketing Planner, you will own end-to-end marketing responsibilities for assigned product genres—covering strategy, campaign planning, execution, creative direction, and performance analysis.
Key Responsibilities Strategy & Planning
Analyze user behavior, market trends, and competitive dynamics
Develop genre-specific marketing strategies
Plan and execute awareness campaigns (e.g., TVCM, digital ads)
Design conversion-focused marketing initiatives
Execution & Creative Development
Lead UX and communication design implementation
Collaborate with creative teams and agencies to produce visuals and messaging
Manage multi-channel promotional activities
Performance Management
Measure campaign effectiveness using behavioral and psychological insights
Manage performance data and continuously optimize strategies
Example Projects
Fashion THE SALE
Develop overall event marketing strategy
Create engaging UX for event pages and user incentives
Execute digital and TVCM promotions and manage creative deliverables
Ongoing Genre Promotions (e.g., Prepared Foods)
Plan messaging, channel selection, and campaign frequency
Lead creative development with agencies
Integrate data insights to enhance campaign results
Requirements – Must-Have (any of the following):
3+ years of professional experience
Basic quantitative and qualitative data analysis skills
Nice-to-Have:
Marketing or planning experience in a business company, ad agency, or consulting firm
Experience managing KPIs and budgets
Project management experience
Team leadership experience
English Requirement
TOEIC score of 800+ or equivalent English proficiency (e.g., English-medium university degree)
Proof required by the time of offer; otherwise, a TOEIC IP test may be administered
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