Business Overview
The Marketplace business is the development of Rakuten Ichiba, the founding business of Rakuten.
Rakuten Ichiba, founded in 1997 and continuing to this day, embodies Rakuten's mission of "empowering people and society through innovation," and has created a system that allows people who are good at business to easily open stores beyond the limits of the business sphere, delivering the joy of shopping to users throughout Japan.
Today, Rakuten Ichiba has grown to become one of the largest e-commerce sites in Japan.
Rakuten Ichiba Service Page
Department Overview
We, The Rakuten Ichiba Marketing Department plans and promotes marketing strategies for users in order to increase sales of Rakuten Ichiba, Japan's largest shopping mall with a total of over 100 million members.
Our mission is to further evolve the traditional Rakuten Ichiba marketplace by identifying customer needs and business opportunities within each genre and category, and accelerating customer acquisition, nurturing, and sales promotion.
To this end, we are accelerating the movement to strengthen genre-specific strategies and marketing, and have established a genre-focused marketing section.
This new section will drive further growth across Rakuten Ichiba as a whole by promoting marketing strategies tailored to each genre and category, which cannot be fully addressed by marketing efforts targeting all genres.
In this role, you will be responsible for leading the planning of overall genre strategies encompassing everything from merchandising to delivery and service.
You will also be responsible for planning, executing, and analyzing comprehensive marketing strategies, from raising awareness to driving conversions, to maximize the appeal of the relevant genre.
You will work with internal teams such as Sales, Merchandising, and Development, as well as external agencies, to maximize the distribution volume of the genre.
Attractiveness of the RoleTake a central role in Rakuten Ichiba's core "Genre Strategy," leading marketing initiatives on one of Japan's largest e-commerce platforms, which boasts a customer base exceeding 100 million:
Gain unparalleled experience in planning and executing strategies on a scale that can impact the entire market of the relevant genre, transcending the boundaries of e-commerce, by leveraging vast customer data and diverse marketing channels.
Acquire highly valuable skills by practicing a data-driven marketing process, from analyzing customer needs to measuring effectiveness.
End-to-End Marketing Skill Development:
Gain experience in full-funnel marketing, from mass media awareness campaigns (e.g. TV commercials) to designing acquisition-focused campaigns.
Position
Why We Hire
Additional hiring to strengthen genre strategies
Position Details
You will be responsible for the end-to-end process of developing overall strategies, planning and executing marketing initiatives, and measuring their effectiveness within a specific category on Rakuten Ichiba.
Planning of TV commercials and digital advertising measures to expand awareness
Campaign strategy for conversion measures
UX and communication design and implementation leadership
Effectiveness measurement and performance management
Example of Responsibilities
You will be responsible for the following tasks in Rakuten Fashion THE SALE, one of Rakuten Ichiba's largest sales events:
Strategy Planning:
Develop the overall marketing strategy for the event.
UI/UX Design:
Design the UI/UX communication to enhance the event page's usability and appeal, and plan attractive incentives for users.
Promotion:
Design and execute a communication plan combining various channels such as digital advertising and TVCM, and supervise the production of materials.
You will be responsible for developing promotion plans for top-of-mind awareness when purchasing products in established categories (e.g.prepared foods):
Strategy Planning:
Develop the overall commnication plan including key messaging, communication channels, and frequency etc.
Creative design:
Collaborating with agencies to develop and oversee the creation of impactful and engaging creative assets.
Effect analysis & Optimization:
Integrating customer interaction data and Ichiba behavioral and psychographic data to measure campaign performance and drive continuous improvement.
Mandatory Qualifications
Applicants must meet at least one of the following requirements:
Minimum of 3 years of professional experience
Basic quantitative and qualitative data analysis skills
Desired Qualifications
Marketing experience at a business company, advertising agency, or consulting firm
Experience in planning-related work
Experience in KPI and budget management
Project management experience
Organizational management experience
Others Information
Additional information on Location
Rakuten Crimson House
1-14-1 Tamagawa, Setagaya-ku, Tokyo
Additional Information On English Qualification
TOEIC Score exceeding 800 (or similar level of English ability or a University Degree earned in an English-speaking country)
Proof of eligibility is required by the timing of the offer letter.
If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by our company, during selection process is required.
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