Job Description
Department Overview
Since its establishment in 1997, Rakuten Ichiba has been a leading force in the e-commerce industry as one of the largest online marketplaces in Japan, driven by its mission to "empower people and society through innovation."
The Rakuten Ichiba Marketing Department utilizes various shopping campaigns and digital advertising strategies to conduct marketing activities that enable more consumers to enjoy convenient and fun shopping experiences at great value.
The Customer Marketing Division consists of four groups and is responsible for all aspects of expanding and growing the customer base, from strategies for acquiring new customers to loyalty and ecosystem strategies.
Position
Why We Hire
Our Customer Nurturing Group (CN), within the Customer Development Group, is responsible for the end-to-end execution of loyalty and ecosystem strategies, from planning to implementation.
CN is dedicated to strengthening customer relationships and fostering loyalty by improving services and expanding features to make Rakuten Ichiba more convenient and user-friendly. As a relatively new organization, we are actively seeking individuals with a startup mindset to join us in pioneering the CRM domain of Rakuten Ichiba.
Position Details
Main Areas of Activity
- Support for expanding the shopping area (cross-genre experience)
- Creating mechanisms to promote repeat purchases (habit formation, subscription)
- Personalized communication tailored to the nurturing stage, lifestyle, and purchasing needs in a timely manner
- Developing emotional connections that don't rely solely on points
- Evolving purchasing support, such as gifts, purchase history, and bookmarks
Workflow
- Initial Stage: Analyzing vast amounts of purchase data, customer data, and various information gathered from relevant parties to derive marketing challenges and strategic hypotheses
- Planning Stage: Refining new ideas that no one has ever done before, and major improvements to core initiatives, through repeated discussions with stakeholders and decision-makers
- Implementation Stage: Obtaining planning approval and budget approval, securing organization and development resources, and moving the project forward according to the schedule
Regardless of the size of the project, we expect you to refine your skills through this series of steps for any project you are assigned.
Work Environment
The following types of individuals with the following experience/backgrounds are thriving in our group (examples)
- Media Planner at a major information service website
- Marketer at a major consumer goods manufacturer
- IT Consultant at a major consulting firm
And others
Mandatory Qualifications
- Minimum of 3 years of professional experience
- Customer marketing experience at a business company, advertising agency, consulting firm, or similar organization
Desired Qualifications
- Data analysis and statistical skills
- Experience in planning-related tasks/work
- Experience in KPI and budget management
- Project management experience
- Organizational management experience
Others Information
Additional information on Location
Rakuten Crimson House
1-14-1 Tamagawa, Setagaya-ku, Tokyo
Additional Information On English Qualification
TOEIC Score exceeding 800 (or similar level of English ability or a University Degree earned in an English-speaking country)
Proof of eligibility is required by the timing of the offer letter.
If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by our company, during selection process is required.
business #marketing #PR #commerce #RakutenIchiba
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