Job Description
Business Overview
Under the mission of "Empowering people and society through innovation," Rakuten Group offers a diverse range of services. At its core is "Rakuten Ichiba," which launched in 1997.

Rakuten Ichiba has grown into one of Japan's largest e-commerce sites by creating a system where anyone can easily open a store, transcending geographical boundaries, and bringing the joy of shopping to users across the nation. Since its inception, we have consistently embraced change, leveraging technology and creative thinking to provide new value to society.

Department Overview
The Rakuten Ichiba Marketing Department is responsible for comprehensively planning and executing marketing strategies with the mission of expanding sales for Rakuten Ichiba, a core business of the Rakuten Group.

The "Ecosystem Marketing Group," for which we are currently recruiting, is a strategic team dedicated to maximizing the "Rakuten Ecosystem" (Rakuten Economic Zone), which consists of over 70 services provided by the Rakuten Group, to foster customer growth and drive discontinuous growth for Rakuten Ichiba. This group plans and executes marketing strategies to promote cross-use (mutual utilization) between Rakuten Ichiba and other Rakuten services such as Rakuten Mobile and Rakuten Card, thereby contributing to the further development of the Rakuten Ecosystem.

This group focuses on user-centric marketing. Unlike marketing focused on merchants, products, or genres, this role involves analyzing the purchasing behavior and lifecycle of individual Rakuten members and leveraging CRM (Customer Relationship Management) to drive the overall growth of Rakuten Ichiba.

As an industry leader, this is a challenging and rewarding position that requires designing new strategies with a significant impact on consumers and executing them swiftly.

Why This Position Is Attractive

• Driving Rakuten Ichiba's Growth through User-Centric Marketing

Practice user-centric marketing for Rakuten Ichiba, leveraging CRM and SNS. This impactful role contributes to the growth of one of Japan's largest e-commerce sites, bringing immense satisfaction.

• Strategic Experience in Building the Rakuten Ecosystem

Through collaboration with over 70 Rakuten services, you'll learn the entire Ecosystem's mechanics and contribute to its development. This fosters a broad perspective and strategic thinking, enhancing your career.

• Unique Opportunity to Manage Rakuten Ichiba's Core Program "SPU"

Deeply involved in improving and promoting "SPU," the backbone of Rakuten Ichiba's growth. This rare experience, impacting countless users, significantly boosts your market value as a marketer.

• Mastering Marketing through Big Data Analysis and Planning

Utilize Rakuten's vast purchasing data to scientifically uncover customer insights. Experience the full cycle from analysis to planning, execution, and evaluation, honing practical marketing and project management skills.

• Executive-Level Perspective and Career-Accelerating Growth

Frequent collaboration with other business units and management. Learn Rakuten Group's overall strategy and executive decision-making, gaining an executive-level perspective crucial for future career advancement.

Position
Why We Hire
We are seeking new colleagues to further strengthen our cross-use strategy, maximizing the utilization of the Rakuten Ecosystem.

There is significant potential for collaboration with over 70 businesses and group services. We welcome individuals with an entrepreneurial spirit who can create synergy between Rakuten Ichiba and each service, and provide new value to customers.

Position Details
You will lead the end-to-end marketing process, from planning to execution and evaluation of cross-use strategies in collaboration with over 70 group services, through research and extensive purchase data analysis.

The strategies you formulate will span a wide range, from short-term promotions to ongoing programs, CX (Customer Experience) improvements, and CRM initiatives. You will be expected to demonstrate leadership and manage multiple projects simultaneously, collaborating with various stakeholders.

Examples Of Specific Activities

• Systematization of CRM measures aimed at promoting mutual traffic between Rakuten Ichiba and Rakuten Mobile, and expansion and improvement of incentive programs.
• Planning and execution of new programs and initiatives to promote mutual traffic between Rakuten Ichiba and various Rakuten Group services.
• Program improvement, usage promotion, and CX improvement for "SPU (Super Point Up Program)," the cross-referral foundation.
• Customer analysis and insight extraction from multiple perspectives.

Work Environment
Our group consists of 8 members (1 Senior Manager, 1 Manager, 1 Leader, 5 Staff members)

We have a diverse team with members from various backgrounds, fostering an environment where we learn from and inspire each other.

Mid-career Hires
Examples of Successful Members:

• Business Consultant from a foreign-affiliated consulting firm
• Strategy Consultant from an accounting consulting firm

Internal Transfers Within Rakuten Group

• Project Manager from Rakuten Mobile
• Genre Strategy Manager from Rakuten Ichiba
• Sales Consultant from Rakuten Pay

Mandatory Qualifications

• At least 3 years of professional work experience.
• Experience in one of the following:
• Project management (regardless of size or domain)
• Customer marketing experience at a business company, advertising agency, consulting firm, etc.

Desired Qualifications

• Data analysis and statistical skills
• Experience in planning-related work
• Experience in KPI/budget management
• Organizational management experience

Others Information
Additional information on Location
Rakuten Crimson House

1-14-1 Tamagawa, Setagaya-ku, Tokyo

Additional Information On English Qualification
TOEIC Score exceeding 800 (or similar level of English ability or a University Degree earned in an English-speaking country)

Proof of eligibility is required by the timing of the offer letter.

If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by our company, during selection process is required.

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