Job Description:
Business Overview
The Marketplace business is the development of Rakuten Ichiba, Rakuten's founding business.
Since Rakuten's establishment in 1997, Rakuten Ichiba has continued to grow, embodying Rakuten's mission of "empowering people and society through innovation," and has delivered the joy of shopping to users across Japan by creating a system that allows those who are good at business to easily open a store, transcending the limits of the marketplace. We have been delivering the joy of shopping to users all over Japan.
Today, Rakuten Ichiba is one of the largest e-commerce sites in Japan, with more than 57,000 merchants (as of 6, 2023), more than 1 billion user accounts, and many users.
Rakuten Ichiba Service Page
Department Overview
The Ichiba Advertising Department is responsible for the planning, sales promotion, operation, and management of advertising services used by merchants that open stores on Rakuten Ichiba and brands that sell products on Rakuten Ichiba.
Our mission is to provide effective and easy-to-use advertising products as marketing tools to improve sales on Rakuten Ichiba.
One of the strengths of Rakuten Ichiba's advertising is its unique delivery platform and measurement system, which enables us to measure everything from ad display, clicks, and conversions, and to optimize ad delivery using this data. This makes advertising not just a cost, but an investment with the potential for growth, and allows you to create a sales plan based on the effectiveness of your ads.
Our marketing team under Coupon section focus on "purchases at physical stores", which hold a large share in Japan, rather than the "EC domain" mainly targeted by Rakuten Ichiba. We provide user services such as Rakuten point back coupon. From the perspective of the entire Rakuten Group, we are committed to delivery OTOKU experience with "excitement" by utilizing Rakuten's internal and external touchpoints to promote "purchases at physical stores".
Position:
Why We Hire
The competition for points and coupons in "purchases at physical stores" is intensifying year by year. It is becoming increasingly important to provide as many users as possible with valuable experiences. Rakuten needs to expand its user base not only by utilizing user touchpoints through apps for each business such as Rakuten Ichiba, but also by collaborating with retailers to expand touchpoints at stores close to the purchasing timing. We are looking for a leader who can lead the user growth while involving various stakeholders, formulating strategies and tactics from a broad perspective and detailed data analysis.
Position Details
You will lead to brush up the strategy & plan for user growth of offline coupon and commit to execute the plan involving with Rakuten group assets.
Key responsibilities:
- Analysis of user behaviour by existing, dormant and new users
- Verification and improvement of STPs
- Structuring the in-flow from internal and external contact points
- Planning and execution of on-boarding and retention measures
- Service KPI analysis
- Involvement and coordination of internal and external stakeholders
Not only will you be responsible for policy formulation, but you will also perform practical work, including data analysis, while nurturing and leading the team.
After about 1-2 months of catch-up, you will be responsible for driving the entire team as a leader. Marketing initiatives are not completed only by the marketing members. We are very close to UX, product mgmt and system development. Therefore, you will be involved in the overall strategy and policy of the service.
Work Environment
1 Manager, 2 team members in marketing Team
Under the section, UX/Operation/Product teams.
Due to the small size of the group, we can communicate closely with each other.
3 mid-career employees
*From consulting firms/advertising companies/production companies
Mandatory Qualifications:
- Over 5 years of professional work experience
- Over 3 years of B2C Digital marketing experience
- Management Experience (small team is acceptable)
Desired Qualifications:
- Data analysis / Data extraction skill (SQL)
- Experience in new service / function planning & release
- Experience in system development as Business side
- English language communication skills
*English is not used frequently, but as some engineers live outside the country, it is easier to move around if you can communicate in English.
Others Information:
Additional information on Location
Rakuten Crimson House
1-14-1 Tamagawa, Setagaya-ku, Tokyo
Additional information on English Qualification
TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country
If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required.
#business #serviceplanner #commerce #RakutenPasha
Languages:
English (Overall - 4 - Fluent), Japanese (Overall - 4 - Fluent)-
Tokyo Rakuten Full time￥2,000,000 - ￥2,800,000 per yearThe Marketplace business is Rakuten's founding business.It has continued to grow since its establishment in 1997, · embracing Rakuten's mission of 'empowering people and society through innovation.' · We have been delivering joy to users across Japan by creating a system that all ...
-
Tokyo Rakuten ￥1,500,000 - ￥2,000,000 per yearWe are looking for a leader who can lead the user growth while involving various stakeholders, formulating strategies and tactics from a broad perspective and detailed data analysis. · Over 5 years of professional work experience · Over 3 years of B2C Digital marketing experience ...
-
Tokyo Rakuten ￥600,000 - ￥1,200,000 per year+ Lead large-scale projects aimed at evolving and improving the overall marketplace.+ Coordinate multiple development teams by overseeing and uniting Product Development Managers (PDMs) to ensure the success of the project.+ Plan and launch Rakuten Ichiba by yourself,+ Gain valua ...
-
Tokyo RakutenWe are looking for people who can demonstrate leadership skills such as planning and launching large-scale projects, user-centric mindset, detecting the essence of things, good communication skills, getting things done negotiation skills and decision making. As a senior product m ...
-
Tokyo Rakuten Full time￥6,000,000 - ￥12,000,000 per yearAs a senior product manager for Rakuten Ichiba, you will be responsible for propelling product development for sustainable growth of the product to provide entertainment of shopping for shoppers in Rakuten Ichiba and empower merchants in Rakuten Ichiba. This includes continuous d ...
-
Tokyo Rakuten ￥2,000,000 - ￥2,800,000 per yearTo strengthen marketing strategies aimed at mid- to long-term growth of Rakuten Ichiba, · CX Strategy/Product Service Planning will collaborate with other departments. · Propose new initiatives and improvements to existing services by combining insights gained from data analysis ...
-
Tokyo Rakuten ￥1,200,000 - ￥32,000,000 per yearWe are seeking new colleagues to further strengthen our cross-use strategy, · maximizing the utilization of the Rakuten Ecosystem.This group plans · and executes marketing strategies to promote cross-use between Rakuten Ichiba · and other Rakuten services such as Rakuten Mobile ...
-
Data Engineer
2ヶ月前
Tokyo Rakuten Full time￥800,000 - ￥1,500,000 per yearAs Rakuten Ichiba expands and diversifies its business,the importance of data-driven project management has surged dramatically.We are seeking individuals who share our organizational purposeand are ready to take on challenges together. · Data Analytics Infrastructure Development ...
-
Data Engineer
2ヶ月前
Tokyo Rakuten ￥1,000,000 - ￥1,500,000 per yearRakuten Ichiba's Data Engineering team builds and operates infrastructure directly tied to business growth. · ...
-
Tokyo Rakuten+ Lead system software development team as a Senior Engineer for development/operational product of navigation services in Rakuten Ichiba · + Project planning (Create milestone · , system delivery · and development budget) · Experience in managing organization involved in system ...
-
Tokyo RakutenWe are now one of the largest EC companies in Japan. · Today, Rakuten Ichiba has grown to become one of the largest e-commerce sites in Japan. · In order to expand sales of Rakuten Ichiba · We will make it possible for more users to come to Rakuten Ichiba · ...
-
Tokyo Rakuten ￥2,000,000 - ￥2,800,000 per yearWe are now one of the largest EC companies in Japan. We would like to increase the number of personnel in order to further accelerate our diversifying activities. · You will be involved in the work of maximizing SEO traffic to Rakuten Ichiba through the planning, promotion, and i ...
-
Tokyo Rakuten Full timeWe would like to increase the number of personnel in order to further accelerate our diversifying activities. · ...
-
Tokyo Rakuten ￥4,000,000 - ￥12,000,000 per yearRakuten Ichiba is one of the largest internet shopping malls in Japan with 5.6 trillion sales in 2022. · ...
-
Tokyo Rakuten Full time￥4,000,000 - ￥8,000,000 per yearRakuten Ichiba is one of the largest internet shopping malls in Japan with 5.6 trillion sales in 2022. · Define requirements design programming testing and deployment to deliver system. · ...
-
Strategic Planning
4週間前
Tokyo Rakuten Full time$900,000 - $1,200,000 per yearRakuten Group is used by approximately 100 million customers based in Japan and 1 billion customers globally, · We work to shape the future of Japan's largest e-commerce marketplace. · We consider from various perspectives what the shopping site of the future should be, · ...
-
Strategic Planning
1週間前
Tokyo RakutenThis position involves strategic planning within Rakuten Ichiba's Core Platform Group. You will contribute to multiple ongoing projects across initiatives including product data structure overhaul next-gen platform exploration payment domain updates cross-team development priorit ...
-
Data Analyst
2ヶ月前
Tokyo Rakuten ￥2,000,000 - ￥2,800,000 per yearWe are looking for a hands-on SQL and BI professional who can immediately contribute to data analysis while also being eager to design and lead the development of our KPI frameworks and analytical infrastructure. · Possesses a strong hands-on capability in SQL and BI. · CAN accur ...
-
Tokyo Rakuten+Job summary · Rakuten was established in 1997, · and has continued to grow to this day. · It has created a system that allows individuals skilled in business to easily open their own stores, · easily transcending the limitations of traditional commercial areas, · and has brought ...
-
Tokyo Rakuten ￥4,000,000 - ￥8,000,000 per yearWe are responsible for developing and enhancing the online systems that power Rakuten Ichiba - Japan's largest internet shopping mall.Join us in shaping the future of e-commerce in Japan. · Define project goals, scope, and deliverables by working closely with business owners, pro ...
-
Tokyo Rakuten Full time￥960,000 - ￥1,280,000 per yearWe are looking for a Product Manager who have strong technical background and leads various Platform that support to digital marketing activity. · Analyze and identify essential business issues for customers and sales/product teams, and reflect the right solutions into platform t ...