Tokyo RAPSYS TECHNOLOGIES PTE LTD

Job Title:
Genre Marketing Planner (C&M) – Ref:

Department:
Marketing Department

Location:
Tokyo

Job Summary
As a Genre Marketing Planner, you will own end-to-end marketing responsibilities for assigned product genres—covering strategy, campaign planning, execution, creative direction, and performance analysis. You will collaborate across teams to drive user engagement, improve UX, and deliver impactful results.

Key Responsibilities
Strategy & Planning

  • Analyze user behavior, market trends, and competitive dynamics
  • Develop genre-specific marketing strategies
  • Plan and execute awareness campaigns (e.g., TVCM, digital ads)
  • Design conversion-focused marketing initiatives

Execution & Creative Development

  • Lead UX and communication design implementation
  • Collaborate with creative teams and agencies to produce visuals and messaging
  • Manage multi-channel promotional activities

Performance Management

  • Measure campaign effectiveness using behavioral and psychological insights
  • Manage performance data and continuously optimize strategies

Example Projects
Fashion THE SALE

  • Develop overall event marketing strategy
  • Create engaging UX for event pages and user incentives
  • Execute digital and TVCM promotions and manage creative deliverables

Ongoing Genre Promotions (e.g., Prepared Foods)

  • Plan messaging, channel selection, and campaign frequency
  • Lead creative development with agencies
  • Integrate data insights to enhance campaign results

Requirements – Must-Have (any of the following):

  • 3+ years of professional experience
  • Basic quantitative and qualitative data analysis skills

Nice-to-Have:

  • Marketing or planning experience in a business company, ad agency, or consulting firm
  • Experience managing KPIs and budgets
  • Project management experience
  • Team leadership experience

English Requirement

  • TOEIC score of 800+ or equivalent English proficiency (e.g., English-medium university degree)
  • Proof required by the time of offer; otherwise, a TOEIC IP test may be administered


  • Tokyo RAPSYS TECHNOLOGIES PTE LTD ¥60,000 - ¥120,000 per year

    As a Genre Marketing Planner you will own end-to-end marketing responsibilities for assigned product genres—covering strategy campaign planning execution creative direction and performance analysis. · ...


  • Tokyo RAPSYS TECHNOLOGIES PTE LTD ¥5,000,000 - ¥8,000,000 per year

    As a Genre Marketing Planner you will own end-to-end marketing responsibilities for assigned product genres—covering strategy campaign planning execution creative direction and performance analysis. · ...


  • Tokyo, Tokyo Sony Pictures Entertainment ¥900,000 - ¥1,200,000 per year

    Somos una empresa en Japón dedicada a la producción y distribución de películas. Estamos buscando un Planificador para nuestro Departamento de Marketing Digital. · ...


  • Tokyo Rakuten ¥2,500 - ¥5,000 per year

    We are now one of the largest EC companies in Japan. · Rakuten Ichiba has grown to become one of the largest e-commerce sites in Japan. · We plans and promotes marketing strategies for users in order to increase sales of Rakuten Ichiba, · Japan's largest shopping mall with a tota ...

  • Marketing Planner

    2ヶ月前


    Tokyo Rakuten ¥2,000,000 - ¥4,000,000 per year

    This recruitment aims to strengthen the workforce and expand the business. The primary mission is to expand sales of electronics on Rakuten Ichiba, collaborating with various departments at Rakuten and Bic Camera. ...

  • Marketing Planner

    1ヶ月前


    Tokyo Rakuten ¥3,500,000 - ¥6,000,000 per year

    + Job summary: This Marketing Planner role involves planning developing · and improving Rakuten Link application features, · executing content campaigns to activate users, · managing customer lifecycle development, · researching analyzing KPIs. · Web marketing﹢ experience at In ...


  • Tokyo Rakuten

    We are looking for new team members as we transition into a full-scale business expansion phase. As Digital Marketing Planner you will be responsible for managing operations for platforms such as Google Ads and creating content that resonates with senior audiences. · Approximatel ...


  • Tokyo Rakuten ¥3,000,000 - ¥4,500,000 per year

    We are planning and promoting the enhancement of UI/UX. Currently, we are in the process of Phase 1 of the site and app renewal. To further improve UX in subsequent phases, we are strengthening our project team. · We leverage digital marketing strategies and user experience (UX) ...


  • Tokyo Rakuten

    Rakuten Mart is a new business model that combines the market of a major retail chain with the agility and localized merchandising of a small independent store.Rakuten aims to promote e-commerce and digitalization in Japan by advancing its online supermarket business to empower s ...


  • Tokyo Gap Inc. ¥5,000,000 - ¥15,000,000 per year

    The Social Commerce Marketing Planner drives customer engagement and sales growth through strategic marketing and content initiatives across social commerce platforms. · Budget & Planning: Manage the marketing budget for social commerce channels. · Strategy & Execution: Develop & ...


  • Tokyo Gap Inc.

    The Social Commerce Marketing Planner is responsible for driving customer engagement and sales growth through strategic marketing and content initiatives across social commerce platforms. · ...


  • Tokyo Rakuten ¥4,000,000 - ¥6,000,000 per year

    This is a position to strengthen the group's marketing organization in terms of both offense and defense. You can have a career in developing marketing structures with a sense of scale that takes a bird's-eye view of Rakuten's various services. · Languages English (Overall - 2 - ...


  • Tokyo Rakuten

    The Family Ecosystem Engagement Section is a specialized team dedicated to the family demographic. Our mission is to empower families by providing parents with optimal Rakuten service recommendations. · Contribute to the overall Membership Value enhancement of the Rakuten Group. ...


  • Tokyo Rakuten ¥2,000,000 - ¥2,800,000 per year

    Plan consult and execute web marketing tactics initiatives · ...

  • Marketing Planner

    2ヶ月前


    Tokyo Rakuten ¥6,000,000 - ¥9,000,000 per year

    This recruitment aims to strengthen the workforce and expand the sales of electronics on Rakuten Ichiba. As a Marketing Planner, you will collaborate with various departments at Rakuten and Bic Camera to formulate sales plans, plan promotional strategies, conduct market analysis, ...


  • Tokyo Rakuten Full time

    This role involves leading marketing efforts for a company-wide project planning and developing an application called Rakuten Link. Responsibilities include planning promotions campaigns contents acquiring new customers managing customer lifecycle analyzing KPIs reporting team ma ...

  • Marketing Planner

    1週間前


    Tokyo Rakuten

    This is a company-wide project to plan develop and improve Rakuten Link application which unifies services of entire group. · ...

  • Marketing Planner

    2ヶ月前


    Tokyo Rakuten Full time¥2,500,000 - ¥4,500,000 per year

    This recruitment aims to strengthen the workforce and expand business.We have its own dedicated development team working closely with them to continuously improve services. · ...


  • Tokyo Rakuten ¥900,000 - ¥1,350,000 per year

    The Rakuten Ichiba Marketing Department utilizes various shopping campaigns and digital advertising strategies to conduct marketing activities that enable more consumers to enjoy convenient and fun shopping experiences at great value. · We are actively seeking individuals with a ...


  • Tokyo Rakuten ¥3,500,000 - ¥6,000,000 per year

    This position involves designing new strategies with a significant impact on consumers and executing them swiftly. · Rakuten Ichiba's growth through user-centric marketing, · Strategic experience in building the Rakuten Ecosystem, · A unique opportunity to manage Rakuten Ichiba's ...


  • Tokyo Rakuten

    We are planning and promoting the enhancement of UI/UX. Currently, we are in the process of Phase 1 of the site and app renewal. To further improve UX in subsequent phases, · ...