Business Overview
The Marketplace Business is responsible for operating Rakuten Ichiba, Rakuten's founding business.
Founded in 1997, Rakuten Ichiba has continued to embody Rakuten's mission of "empowering people and society through innovation." It has created a system that allows skilled merchants to easily open stores beyond the limitations of their local markets, bringing the joy of shopping to users all across Japan.
Department Overview
Rakuten Ichiba Marketing Department is responsible for planning and promoting marketing strategies aimed at increasing sales for "Rakuten Ichiba," Japan's largest shopping mall with over 100 million registered members.
In this role, you will be responsible for everything from strategy and planning to execution of gift specials that see increased demand during seasonal events such as Mother's Day, Christmas, and summer gifts, as well as for specific genres like fashion, cosmetics, interior design, and home appliances.
By focusing on year-round events and various genres, you will capture customer needs and business opportunities, contributing to customer acquisition, retention, and sales promotion.
Why We Hire
In the wake of the COVID-19 pandemic, the business environment is undergoing significant changes.
In the realm of e-commerce, we aim to go beyond traditional successful approaches and develop and evolve attractive promotions to engage customers.
We are looking for individuals who can leverage their past experiences to lead the charge in exploring new possibilities and driving innovation at the forefront of our efforts.
As the owner of the planning process, you will lead everything from data analysis and campaign design to promotion planning and execution.
You will analyze customer needs for different events and genres using both internal and external data, and formulate promotion plans that leverage the strengths of Rakuten Ichiba's diverse lineup of shops and products.
You will coordinate with various departments, including development, sales, production, and PR, to implement attractive campaigns.
In addition to individual campaigns, you will also be involved in strategic planning for genres such as gifts and fashion, leading approaches to nurture and acquire customers throughout the year.
User analysis and campaign strategy/planning
Forecasting campaign effectiveness and managing results
Planning TV commercials and digital advertising initiatives
Designing and leading the implementation of campaign UX and communication
Leading internal and external project members to execute initiatives
Strategic planning for specific genres
Attractions and Rewards>
Lead sales promotions to generate both short-term and long-term sales for Rakuten Ichiba
Create new value by leveraging diverse data on user behavior and merchandising
Handle broad areas within genres with a small team, allowing for significant discretion in planning
Numerous opportunities to propose new initiatives and achieve significant results based on your abilities
Develop sales know-how by focusing on specific genres, learning about trends and business practices in each category
Bring your sales-generating ideas to life and introduce new trends and value
Co-create working methods through "sharing" and "collaboration" across departments, enabling team members to realize their contributions and growth through leading events and projects
Acquire promotional know-how through the planning and management of campaigns
Work Environment
Team Members: 9 (primarily in their early 20s to 30s)
Planner at a Major Advertising Agency
Planner at a Digital Advertising Agency
Marketing Specialist at a Food Manufacturer
Marketing Specialist in Apparel Sales
Including past achievements
Mandatory Qualifications
Over 5 years of professional work experience
Experience in marketing or consumer-oriented promotions and service planning in e-commerce
Experience leading a team or project of 5 or more members
Basic quantitative and qualitative data analysis skills
Desired Qualifications
Data analysis skills/SQL
Experience in planning and executing TV commercials and digital advertisements
Experience in defining business requirements for web development
Experience in negotiating and coordinating with diverse stakeholders
Skills in visualizing (quantifying) goals and executing the PDCA cycle to achieve them
Skills in coordinating/negotiating with internal and external parties and team building
Ability to respond flexibly to changing situations
Others Information
Additional information on Location
Rakuten Crimson House
1-14-1 Tamagawa, Setagaya-ku, Tokyo
Additional Information On English Qualification
TOEIC Score exceeding 800 (or similar level of English ability or a University Degree earned in an English-speaking country)
Proof of eligibility is required by the timing of the offer letter.
If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by our company, during selection process is required.
Languages
English (Overall - - Fluent), Japanese (Overall - - Fluent)
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