Marketing Manager

1ヶ月前

Osaka Lectra

-

INTRODUCTION

We invite you to embark on a journey. A technological journey towards the evolution of our society and our industries, powered by Industry and supported by Lectra. Software, equipment, data and services... At Lectra, as a major player in the fashion, automotive and furniture markets, we contribute to the Industry revolution with boldness and passion by providing best-in-class technologies. But it doesn't stop there. By enabling industrial intelligence solutions, we facilitate the digital transformation of our customers. And we're always on the lookout for new tech-enthusiasts to join the team With more than 50 years of experience and a presence in over 100 countries around the world, we are 3,000 employees united by passion and driven by innovation. A unique journey awaits you at Lectra, are you ready to craft the future of technology together?

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WHY IS THIS AN EXCITING JOB?

  • Opportunity to act as a key driver in the organization to grow the business.
  • Working in a multi-cultural team and international company
  • Working with well-known products and with very good references in this market
  • POSITION SUMMARY

    • The key mission of the Marketing Manager is to execute the approved marketing plan in Japan and also Japanese ecosystem within South East Asia, that has been set to meet overall company objectives. The main goals are to increase awareness in the relevant industry, create a Lectra strategy-conform brand image, drive heavily Demand / Lead Generation and provide support to accelerate the Sales cycle. Through increased efficiency of Market development, sales and marketing activities, Marketing Manager is to support the acquisition of new customers and to increase the penetration of the existing customer base resulting in greater revenue for the company.

    He/she is accountable for analyzing the market, defining the vision and the marketing plan on one hand. In addition, on the other side be responsible for the excellent operational execution of the marketing plan and therefore the marketing performance.

    He / she customizes campaigns and activities given from Global Corporate Marketing and creates own activities & events according to the regions potential. This includes targeting and prospecting funnel activities in Marketing Communication, like media, brand, inbound and direct marketing (outbound).

  • DUTIES AND RESPONSIBILITIES Adapt the global Lectra marketing strategy to Japan market for the segment in line with corporate and local objectives; Market intelligence – support Marketing Intelligence Manager in market analysis; Creating the yearly marketing plan, monitor and execute it, adapt the plan regularly during the year;
  • Solution launch (new software & hardware versions) – internal launch, external launch, hunting lists, monitoring;
  • Driving and coordinating Lectra's marketing campaigns, align with Sales activities to be efficient and to support Lectra's growth ambition;
  • Define and measure results against KPIs; Prospecting – research of new prospects according to new solution launches; Managing marketing communication activities for Lectra in alignment with Corporate Marketing, local Management, local Sales and Professional Service; Supporting pipeline analysis with sales teams in order to put in place marketing actions; Localization and publication of all corporate marketing material in line with a marketing plan, along the funnel, buyer-journey oriented; Planning and implementing promotional campaigns; Managing and improving lead generation campaigns, measuring results inbound and outbound Managing and qualifying Leads; Defining, managing, and executing Events of own hosted events and 3rd party events; Responsibility for PR-related activities; Develop success stories in the region for fashion & apparel; Managing agencies and partnerships and cooperation's with Universities, Associations, and Federations; Managing the segment marketing budget; Work very closely with Lectra Headquarters for support and feedback – take advantage of best practices – worldwide; Maintain effective internal communication to ensure that all relevant regional departments are kept informed of marketing objectives & activities;
  • PROFILE

    • The ideal candidate:

  • B2B marketing background, with ideally an experience in Software or IT industry; Have an experience of 5 years minimum in leading marketing activities for an international company; Have a degree in Marketing, Communications or other related field from an accredited college or university; Have the ability to work both independently and as part of an integrated sales and corporate team; Have the flexibility to work with a very hands-on and operational approach but also at a more strategic level; Is liable and experienced in planning and executing marketing plans; Is creative and innovative; Can work under time sensitive conditions and demonstrates strict adherence to timelines and budgets; Must have high propensity to learn;

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