The Director of Marketing leads the team of Marketing Communication managers/coordinators that tell the story of a property, its brand, and the experience the property offers to guests. This role is the champion for developing and implementing the hotel's annual marketing and PR strategy that drives positive image, awareness, and customer preference; ultimately this should drive hotel revenue. The Director of Marketing will draw on their own expertise to help guide the team at their property, and should provide strategic oversight on how to engage customers across channels. The incumbent needs to be savvy in all forms of marketing media and be able to tailor their hotel's spend on these media in ways that meet changing customer expectations. The Director of Marketing needs to enable their teams to create and execute campaigns, and regularly assess the effectiveness of the hotel's marketing communications strategy, including public relations, advertising, electronic marketing, direct marketing, internal marketing, partnership marketing, promotions, graphics, and collateral, so as to support the marketing objectives. The Director of Marketing should be the first point of contact for local or national media on all events going on at the hotel; likewise, this position is responsible for planning how to drive PR buzz for the hotel in local and national media. This responsibility also includes ensuring effective pull-through and adherence to brand standards and guidelines, as well as tracking and reporting results. The role promotes and maintains good communications in order to enhance the prestigious image of the hotel and by doing so contributes to the revenues of the hotel.

Key responsibilities include:

* Developing an annual Marketing and Sales Communications plan with specific goals and budgets, with a focus on maximizing value from digital and traditional media considering segmentation mix and market dynamics.

* Working with Excom and Department Heads to ensure delivery of the hotel's Vision.

* Preparing working plans to achieve goals and ensuring the teams are fully briefed on goals and progress.

* Orchestrating strategic implementation of the hotel's marketing communications activities.

* Reviews and measures marketing activity effectiveness on a regular basis and optimizes plans according to goals.

* Monitoring marketing activities of competitor hotels and trends within the industry and sharing key learnings on a regular basis.

* Updating hotel teams on the status of programs ensuring follow-through and property “buy in” on customer service needs.

* Determining appropriate budget to support communications initiatives and allocations by hotel business units.

* Preparing monthly outlook/forecast for related expenses and returns in conjunction with the sales and revenue Leadership to management as scheduled.

* Responsible for developing new product/programs and guest services in all revenue earning departments, consistent with the goal of exceeding guest expectation.

* On an ongoing basis, developing and implementing a comprehensive plan of action that addresses brand marketing, public relations, advertisements, social media, partnership marketing, sponsorship marketing, loyalty marketing, collateral production, and content strategy.

* Defining USPs, story angles, and verifying that the hotel's creative messages and media activities are consistent with global brand direction and brand voice.

* Supervising operations of the in-house designer (or design agency) to ensure full alignment of brand voice guideline and templates.

* Driving the quality and high standards of all sales promotional aids, tools, and merchandising items.

* Directing photography for advertising, collateral, and public relations purposes, the advertising agency, and the field marketing department at corporate office.

* Verifying photography is regionally approved & up to date, covers all room types and any new/renovated public areas/outlets; budgets and plans for re-shoot with approval of Area Marketing team where necessary and support from other property Marketing team members when available.

* Ensuring hotel information is updated regularly on the hotel website and all other digital channels.

* Partnering with Field Marketing and Digital teams to strategize digital marketing plan for property; works with sales and revenue teams to set goals for campaigns and evaluate success. Planning should feed into the annual Marketing Communications Plan.

* Works closely with MDS to explore digital opportunities on owned and third-party channels.

* Leads marketing teams on property, advertising agencies, PR agencies, design agency, and other media agencies to create and execute marketing campaigns and media plans for the hotel and its different business units (venues, spa, etc).

* Supervises and directs on-property marketing teams and social media agency, on social media content calendar planning, content development, campaigns, and mini-activities.

* Partners with above property teams to set up protocol and responsibilities for social media response monitoring, tracking, reporting, and crisis management.

* Implements impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.

* Develops PR-worthy stories to build F&B reputation and hotel image.

* Acts as spokesperson for the hotel and responds to all media requests within 24 hours.

* Sets up protocol and responsibilities for media response and crisis management involving GM, ADM, and regional PR team.

* Maintains a comprehensive list of regional and local media contacts and manages them as per the media account management system.

* Takes responsibility for key regional and local media by maintaining and developing close relationships including key opinion leaders and F&B bloggers.

* Proactive approach to identify, develop targeted media & KOL (individuals and platforms), brand partners based on marketing and promotion needs.

* Prepares press releases for appropriate targeted media, locally, regionally, and internationally.

* Works closely with the corporate and international press offices on developing story angles.

* Plays a key role in community and government relations as well as VIP handling.

* Secures opportunities, directs, and attends hotel-sponsored events, and develops targeted partner relationships.

* Creates and organizes press promotional activities.

* Ensures press kit information is comprehensive and kept up-to-date.

* Works closely with the continent and area Field Marketing team for press material approvals on key projects.

* Participates in the press events/trips organized by the regional PR offices as required.

Additional leadership responsibilities include:

* Preparing for and conducting team meetings.

* Measuring the performance of team members and providing one-on-one coaching and mentoring.

* Rewarding and recognizing performance.

* Developing and/or updating sales training manuals and sales process enhancements.

* Conducting formal performance reviews and using this information to create individual development plans, career paths, and promotion development plans.

* Identifying and responding to the needs/questions/issues (both work and non-work related) brought forth by team.

* Mediating conflict in and between teams.

* Providing guidelines for empowering associates to make decisions regarding guest experience and service issues.

* Enhancing the organization's capabilities through effective staffing and development of others.

* Delivering and coordinating various training programs.

* Participating in marketing, public relations, and social media training organized by regional/area teams.

* Developing and reviewing policies and procedures pertaining to work flow, lead distribution, reward, recognition, and discipline.

* Creating an awareness and understanding of policies and procedures.

* Works closely with cluster, field Marketing, and digital teams for approvals on key projects.

* Understanding and abiding by local regulations around marketing activity.

* Updating plans and actions to prepare for management meetings.

* Performing other duties as assigned.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

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