Product Marketing Manager, Aveda (Japanese & English Bilingual)

Product Marketing Manager, Aveda

The Product Marketing Manager is responsible for developing and executing product portfolio strategies and programs to drive the growth of Category/Hero products, executing brand image and brand equity goals, product renewals, product line promotions and launches, affiliate forecasting and product analysis, and execution of brand long- and short-term strategies and solutions. Collaborate with cross-functional departments, including Global and Regional teams, to manage the brand.

Key Responsibilities:

1. Product Marketing Strategy

• Develop category/hero product/new product strategy and identify key goals and targets at key commercial touchpoints (DS/FSS/brand.com/retailer.com/SNS, /Media, etc.)
• Create an omni product marketing calendar that aligns with APAC guidelines
• Verify salon service promotion plans
• Validate channel-specific (salon/online/DS/FSS) specific salon marketing calendars and salon service promotion plans
• Standardize and visualize work processes for efficient operations

2. Product Marketing Operations

• Validate standardized and visualized workflows and processes to execute product marketing operations such as product continuity/stop management, product pricing management, product visual asset management, and VMD/store brochure guidance

3. Execute Product Marketing for Aveda

• Manage relationships with Aveda salon artists and lead stylists in all network salons to provide hair color recipes and styling services to salon customers
• Work with salon artists to create content and creatives for salon product promotions
• Advise on relationship management with ASKK to clarify the strategy for acquiring existing salons and new network salons, as well as understanding the salon's promotional campaigns
• Manage relationship management with network salons and provide insights to achieve uniform salon promotion planning across channels
• Salon-Educational Site Content/Creative Validation

4. Local Product Development

• Test new product prototypes with local consumers to gather consumer feedback and provide insights to identify opportunities for product development
• Collaborate with U.S. R&D and brand teams to validate consumer requirements for the development of unique local products
• Validate product analysis of domestic competitors and share the results with U.S. R&D and brand teams

5. Strategy Formulation

• Develop an omni marketing calendar
• Develop a strategic communication plan and KPI setting for the entire customer journey involving customer communications in the omnicommunication channel
• Develop an omnimarketing calendar for the entire brand to ensure that each stakeholder acts organically and fulfills their marketing responsibilities

6. Omni Demand Planning and Forecasting

• Work with the DPIM team to develop annual, quarterly, and monthly demand forecasts
• Based on past trends and the future vision of the business shared by management, the results of omni demand planning and forecasting are distributed and adjusted to each department

7. Budget Management

• Ensure that Product Marketing budgets align with brand marketing goals and effectively meet the needs of marketing campaigns
• Monitor day-to-day Product Marketing activities and budget allocation for necessary items, be aware of hidden and unplanned expenses, and measure return on investment (ROI)

8. Retail & Store Design

• Manage local and Chinese vendors to ensure that store design and VMD are realized within limited cost, timeline, and high quality
• Review the results of a competitor analysis on store design and VDM, and negotiate with APAC to reflect the results in local and loision
• Work with the RDDC team to validate store design and VDM implementation
• Manage the allocation budget for each store design project

9. Marketing Services

• Work with F&A to standardize and visualize workflows/processes and implement Japan's unique import system
• Work with F&A to perform logistics operations such as product label registration, product name registration, import tracking, QA, and local sets/kits/GWP

Qualifications

• Minimum of 8 years of relevant experience
• Proficiency in both Japanese and English

Why Choose Aveda

We offer market-competitive packages and trainings to our staff to ensure they are well-rewarded with room to excel in their career:

Opportunities to learn and lead: we provide on-the-job trainings to ensure employees are equipped with the most up-to-date skillsets and knowledge

Career Development: we work with you to advance your career through short-term assignments, relocations, and new experiences

Work-life balance as a priority: we offer benefits and implement policies to help employees balance their personal and professional priorities, including flexible working hours, enhanced parental leave, product discounts, and competitive salary

About Aveda

We are the global leader in prestige beauty —delighting consumers with transformative products and experiences, inspiring them to express their individual beauty through our high-touch offerings. We are a brand-led business and the only company focused solely on prestige makeup, skin care, fragrance, and hair care with a diverse portfolio of 25 brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.

We are a values-driven organization. Our actions are rooted in the Lauder Family values of respect for the individual, uncompromising ethics and integrity, generosity of spirit, and fearless persistence. Building on these core values, we also abide by the following principles:

• Unwavering commitment to quality and excellence
• Infusing creativity and innovation throughout all aspects of the business
• Nurturing and developing world-class talent
• Cultivating an inclusive and diverse workplace
• Acting responsibly and caring for the communities we serve