Job Description
Role Mission
- Maximize brand visibility by leading media planning and reinforcing brand desirability.
- Amplify visual storytelling through strategic media choices across campaigns.
- Elevate the brand's premium image by focusing on top-tier media partners, content, and formats.
- Drive business growth through omnichannel media communication, increasing desirability and demand.
Key Accountabilities
- Develop local media strategies aligned with global brand premises, marketing calendars, and product launches.
- Oversee holistic media planning across offline and online channels, including Print, Out of Home, Digital Display, Online Video, Programmatic Digital, and more.
- Analyze media campaign reports to find insights and lead analytics efforts.
- Deploy creative assets effectively across media platforms, ensuring alignment with HQ creative teams.
- Manage LINE accounts and develop communication plans based on marketing calendars.
- Establish relevant media KPIs tied to company goals and manage teams to achieve them.
- Spearhead the local media agency team to deliver exceptional service performance and results.
- Supervise internal media teams, identifying key talents and developing individual career plans for efficient working environments.
Requirements
Minimum Qualifications
- 6+ years of experience in media fields, with a focus on media planning and buying for offline and online media.
- Knowledge of the latest Japanese media landscape.
- Analytical mindset and skills for both offline and online media.
- Experience in communication and negotiation with HQ for media plans and creative assets.
- People management skills.
- Native-level Japanese and business-level English proficiency.
Preferred Qualifications
- Experience in luxury business.
- Media manager experience in luxury fashion brands.
- Out-of-box media activities engagement.
- Excellent cross-functional project leadership experience.
- Strong relationships with key Japanese media, especially Magazine Publishers and Digital media platforms.
Salary: ¥5,000,000 - ¥7,000,000 per year (dependent on experience)
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