Media Planner for Spotify
We are seeking an experienced media planner to work on a key account for Publicis Media – Spotify.
This role involves supporting the development of media strategies, creating execution plans that integrate online and offline channels, and implementing a PDCA cycle to measure performance.
You will work closely with your Media Manager to ensure successful project delivery, manage media executives, and maintain quality standards.
Main Responsibilities:
- Develop integrated media plans for digital, TV, OOH, and other channels based on target analysis using various data types.
- Propose measures for TV, digital, and other platforms aligned with targets and issues.
- Set KPIs, estimate investment effects, and implement measures, evaluate, and analyze results, and propose improvements.
- Analyze ad placement and access logs to client websites and membership data.
- Handle contact data and viewer log data for mass advertising such as TV commercials and digital OOH.
- Combine leading Japanese data sources to deepen client understanding, maximize target resolution, and provide optimal media planning from a human perspective.
Key Qualifications:
- At least 5+ years of experience in media planning (TV/Digital/Media Marketing).
- Experience in marketing activities utilizing offline and online media at an advertising company, consulting firm, or business enterprise.
- Knowledge of advertising media: market trends, latest information on TV, radio, newspapers, magazines, the Internet, and other media.
- Data processing/analysis related to various media data.
- Excellent communication and presentation skills, with TOEIC score 800 or above.
Salary: Estimated salary range is $80,000 - $120,000 per year, depending on experience.
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