Responsibilities:
- Support the Client Lead by providing expertise on specialist areas.
- Provide insight and analysis to the Client Lead to support the development of data-driven strategic recommendations for the client.
- Work closely with the Client Lead and the Strategy team to produce best-in-class campaign strategy, plan, and rationale documents for both digital and offline media.
- Be the custodian of your client's advertising presence on digital platforms and the go-to-person on all matters social.
- Develop strong relationships with clients, be their go-to person for anything digital.
- Work with wider teams and outsourced partners to ensure delivery that serves the client's needs.
- Anticipate the client's needs and set up internal processes to meet/exceed them.
- Lead on relevant parts of client meetings, QBRs, etc.
- Keep your client leads up to date on social best practices - content, platforms, and tools within the paid social ecosystem.
Operating and Technical Requirements:
- Expertise in performance media platforms, including Google marketing stack, Ad serving technologies, and biddable media platforms.
- Meticulous, detail-oriented, and able to QC data and operations for accuracy and compliance.
- Analyze data and deliver insights that add value for future campaigns.
- Lead briefing process and discussions with media partners.
- Review partner proposals and take the lead role in shaping them to align with campaign objectives and ensure the strategy has been fulfilled.
- Establish and deliver tracking of campaigns status and update the teams and the client in a structured and timely way.
- Control and improve the quality of the teams' work output.
People Management:
- Manage Planner/Media Exec to ensure campaign planning and execution (including ad operations and biddable operations) are on target and meeting client expectations.
- Work with client and global team to implement all technologies that are required (e.g., tracking, audience measuring, DSP).
- Work collaboratively with the EssenceMediaCom and GroupM colleagues across the market to develop the capability, skills, and knowledge of our digital talent.
- Be willing to train, mentor, and provide direction to team members.
- Set clear KPIs that focus on individual's key behaviors and areas for improvement.
- Flag up any serious performance issues immediately and seek help to manage them accordingly.
Other Areas:
- Take a hands-on approach to the role, with the necessary digital platform expertise to QC or troubleshoot issues around set up or tracking where necessary.
- Stay on top of new developments in the industry and readily suggest new technology and/or beta tests to the client.
- Meet regularly with media owners to keep up to date with the latest digital trends.
Key Performance Indicators:
- Product: Outstanding plan execution & operational excellence.
- Client: Satisfaction, retention, and growth, contributing to a high TRR score for Digital Planning.
- People: Identification and retention of high performers, team engagement at all levels.
- Commercial: Client profitability.
- Personal Development: Positive My360 feedback from manager, peers, and clients.
Education, Skills, and Behaviors:
- 5+ years of experience in digital performance media planning or execution.
- 3+ years of senior experience on a similar role.
- Numerate and analytical.
- Bilingual preferred; Japanese and English; with fluency in one language and basic/business communication in the other.
- PC literate (Excel, PowerPoint, Word).
- Strong target orientation e.g. very results-driven, ability to work effectively to targets.
- Evidence of strong collaboration skills used to develop team and client knowledge in order to grow shared understanding and knowledge to facilitate a step-change in strategic planning.
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