Description
Position at EssenceMediaCom
We are seeking a highly skilled professional to join our team as a Measurement and Analytics Specialist. This role will be accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver at EssenceMediacom.
About the Role:
- Build a deep understanding of marketing plans and their objectives to help account teams build comprehensive measurement, and test & learn plans.
- Play an instrumental role in evolving and designing new, innovative measurement tools, managing the process through to delivery and taking ownership of global roll out.
- Recruit, manage and mentor analytical resource, ensuring the efficient flow of work through the team, the timely delivery of high-quality outputs and their continuing development as professionals.
- Lead the creation of clear, robust and thought-provoking campaign reviews and insights.
- Work with Account teams to help define the correct questions to get under the skin of campaign performance and then interrogate data sources to deliver the answers.
- To help deliver 'best in class' analytical capabilities across the agency with the wider analytics team, including the use of new methods, techniques, tools and systems.
- Develop innovative marketing campaigns and assist clients to define objectives.
- Lead the conversation with measurement partners and creative agencies for campaign execution.
Requirements:
- Degree from a top-tier College, Bachelor's degree above or equivalent (preferably numerical).
- Experience working in a data-based role.
- Experience managing a team and ability to delegate effectively.
- Exposure to measurement of both Direct Response and Brand Awareness campaigns.
- Experience in market mix model or media measurement is required.
- Excellent at presenting data in a visually engaging and insightful manner that cuts through the noise.
- Strong organizational and project management skills.
- Strong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed.
- Established and professional communication, presentation, and motivational skills.
Salary:
$120,000 - $150,000 per year, depending on experience.
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