Job Description
Job Overview
The Senior Director for Lifestyle (Fashion and Living/Food Beauty & Care) is responsible for developing and executing a long-term business strategy for each of the sub-categories (Apparel, Accessories, Footwear, Home Décor & Bedding, Food Beauty & Care) that leverages the richness of NBCUniversal's entertainment content (past & present) to build a sustainable business that achieves annual revenue targets.
As part of the Universal Brand Development team, the Senior Director of Lifestyle (Fashion and Living, Food Beauty & Care) will be responsible for growing the CP business in line with divisional strategies and guidelines while leveraging a strong knowledge of the local markets' individual needs and opportunities. He/she will be responsible for identifying the best licensees to partner with (and approving all business deals), driving innovative and quality product ranges, providing regional input into Global deals, accurate quarterly forecasting and direct management of DTR relationships.
Key Responsibilities
Strategy:
- Set and execute a long-term business development strategy for each Lifestyle category that takes into account regional opportunities and specificities.
Financial:
- Manage the Lifestyle P&L to deliver (or exceed) annual revenue targets. Provide quarterly business forecasts to evaluate progress against budget. Highlight any upsides or sensitivities.
Category Management:
- Develop a clear growth strategy for each category of business (including financial targets) and benchmark progress.
- Identify opportunities and fill gaps by product sub-category, age segment, market channel and franchise.
- Ensure clear & timely communication of Lifestyle strategies and assets with agents.
- Partner with the Creative & Brand Assurance team to drive quality and champion innovation in local product development. Ensure timely product approvals in line with industry needs.
Licencee Management:
- Responsible for developing and managing a portfolio of licensing agents and licensees to grow the Lifestyle business. Critically evaluate the agent and licensee base to ensure we have the right amount and best quality partners.
- Direct management of key Global & Regional licensees.
- Negotiate the best deals (in line with CP guidelines and business objectives) and manage the process from contract to product development and execution. Provide input into global deals to ensure regional needs are met and leverage global deals locally.
- Determine where DTR relationships could enhance our business and negotiate/manage these deals.
Franchise Development:
- Develop a clear franchise growth plan for your region for all of the core properties and identify market-specific opportunities
- Brief additional creative assets where required to meet market needs
Retail Development:
- Work with the Franchise marketing and retail team to identify the key retail partners for your region. Develop relationships with the decision makers at your Key Accounts.
- Understand key seasonality and important dates on the retail calendar
Qualifications
Basic Requirements
- Strategic thinker able to communicate a compelling vision for the business
- Substantive experience in international Apparel and Homewares licensing within the region
- Strong product merchandising skills and sense of fashion trends
- Highly creative individual balanced with commercial mindset
- Current network of strong relationships with agents, licensees, distributors and retailers within the territory
- Background in building brands across various channels of distribution
- Proven track record delivering growth and solid analytical/financial skills
- Proven ability pitching and negotiating skills with the ability to close deals
- Self-motivated professional with ability to work independently and take charge
- Strong people person able to influence others
- Ability to customize / create sales presentations and other materials as needed
Personal Characteristics
- Ability to think strategically about the changing marketplace & consumer shopping patterns
- Well versed in dealing with senior leadership, outside 3rd parties, talent and international contacts
- Ability to work with confidential and sensitive information in a discrete manner
- Excellent communication skills with attention to detail and the ability to develop and deliver clear and consistent messages across many different stakeholders
- Fluent in English & ideally one important language within the region
- Commercially aware individual with proven ability to identify and drive strategy
- Proven record of working cross functionally with colleagues
- Ability to identify key priorities within a heavy workload and execute on them
- Ambassador of the business with sufficient stature internally and externally to represent the business positively
- Intellectually strong
- Able to travel and geographically mobile
- Sense of humor and practical attitude
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by emailing.
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