Greater Tokyo Area Tencent ¥900,000 - ¥1,200,000 per year

チーム紹介/About The Hiring Team
仕事内容/What the Role Entails
工作内容

  • 市场洞察与策略:根据产品特性、运营目标及宣发需求,提供产品卖点分析、用户洞察和策略支持,能够深入了解并把握目标用户需求。
  • 市场企划与执行:跟进PC主机游戏市场推广活动,包括网红合作、PR、付费媒体、线下活动和OOH,参与建立日本PC网红合作网络。
  • 数据监测与优化:支持日本PC市场ROI数据监测体系的执行落地,基于推广及产品数据及时调整投放策略。
  • 跨团队合作:与总部及研发团队沟通协调,支持全球活动在日本的实施,以及日本主导的本土活动落地。

仕事内容

  • 市場インサイトおよび戦略立案

製品の特性、運営目標、プロモーションニーズに基づき、

製品のセールスポイント分析、ユーザーインサイトの抽出、戦略的サポートを行う。

ターゲットユーザーのニーズを深く理解し、的確に把握することが求められます。

  • マーケティング企画および実行

PC/コンソールゲーム市場でのプロモーション活動を推進。

インフルエンサー施策、PR活動、ペイドメディア運用、オフラインイベント、OOH広告などを担当し、

日本におけるPCゲーム系インフルエンサーのネットワーク構築にも関与する。

  • データモニタリングおよび最適化

日本市場におけるPCゲームのROIデータ監視体制の構築と運用をサポート。

プロモーションおよび製品データに基づき、投資戦略をタイムリーに最適化する。

  • クロスチーム連携

本社および開発チームと連携し、グローバル施策の日本市場での展開をサポートするほか、

日本主導のローカルプロモーション施策の企画・実施を推進する。

応募資格/Who We Look For
能力要求

  • 熟悉日本及海外PC主机游戏,具备丰富的游戏经验,深入了解玩家社群及其需求。
  • 熟悉本地KOL和媒体生态,具备出色的市场敏锐度,善于沟通,有强烈的团队合作意识。
  • 深入理解日本游戏用户圈层及消费逻辑,尤其是PC和PS游戏用户。
  • 具备良好的抗压能力,能够适应跨文化环境及与海外团队的沟通。
  • 具备数据分析能力和意识,能够及时调整和分析营销及产品数据。
  • 语言能力:日语精通,英文可以作为工作语言。

応募条件

  • 日本および海外のPC・コンソールゲームに精通していること。

豊富なゲームプレイ経験を持ち、プレイヤーコミュニティやそのニーズを深く理解している方。

  • 国内KOLおよびメディア環境に詳しく、市場感度が高いこと。

優れたコミュニケーション能力を有し、チームワークを重視できる方。

  • 日本のゲームユーザー層および消費行動ロジックを深く理解していること。

特にPCゲームおよびPlayStationユーザーに関する知見を有する方を歓迎。

  • ストレス耐性があり、クロスカルチャーな環境や海外チームとの連携に柔軟に対応できること。
  • データ分析のスキルと意識を持ち、マーケティングや製品データをもとに迅速に戦略を調整できる方。
  • 語学力:日本語ネイティブレベル、英語での業務遂行が可能であること。

一緒に働く魅力/Why Join Us?
平等な雇用機会を重視するテンセント/Equal Employment Opportunity at Tencent
テンセントは、雇用機会の均等を最重要視しています。私たちは、多様性がイノベーションを促進し、ユーザーやコミュニティに対してより良いサービスを提供する原動力になると確信しています。

社員一人ひとりが十分なサポートを受け、自身の目標と会社の目標を共に達成できるよう、モチベーションを高められる環境づくりを大切にしています。

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.



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