•Lead Market Expansion and Localization Strategy: Oversee the development and implementation of business expansion and localization strategies for DingTalk in the Japanese market, including product functionality, experience, marketing, and customer service.
•Drive Product Localization: Collaborate with DingTalk product teams to ensure that the product features, interfaces, and experience align with the needs of Japaneses. This includes overseeing Japanese translation and proofreading to guarantee high-quality localized content, interface design, and promotional materials. Continuously improve the experience of the localized product.
•Client Development and Partnership Building: Deeply understand the needs of Japanese businesses and promote the adoption of DingTalk hardware (A1) and AI-powered tables in Japanese enterprises. Establish and maintain relationships with local businesses, channel partners, agents, and other stakeholders to expand market reach.
•Responsibile for Team Recruitment, Building, and Management: Lead the recruitment and management of a localized team in Japan, including marketing, sales, customer service, and technical support team. Provide guidance and oversight for market research, feedback collection, and localization efforts.
•Market Activities and Brand Promotion: Plan and execute online and offline marketing activities to enhance brand awareness and retention in Japan. Partner with local media, influencers (KOLs), and industry exhibitions to strengthen DingTalk's market presence.
DingTalk の日本市場における事業拡大および戦略の立案・推進を担当いただきます。
製品機能、ユーザー体験、マーケティング、カスタマーサポートなど、多方面から日本市場への最適化をリードしていただくポジションです。
業務内容:
● 日本市場向けの戦略の策定および実行
○ 各製品チームと連携し、機能・UI・ユーザー体験が日本のユーザーに合致するよう改善を推進。
○ 製品文案、UI、マーケティング素材などの日本語翻訳・校正・品質管理を実施。
● 日本市場でのビジネス開発
○ 顧客ニーズの把握・分析を行い、DingTalk ハードウェア(A1)や AI スプレッドシート等の導入を推進。
○ 日本国内企業、販売パートナー、代理店との協業体制を構築し、販売チャネルを拡大。
● チーム組織とマネジメント
○ マーケティング、営業、カスタマーサポート、技術支援などの日本ローカライズチームを採用・管理。
○ 市場調査やユーザーフィードバックをもとに、現地施策の企画・改善を主導。
● プロモーションおよびブランド戦略
○ オンライン・オフラインでのマーケティング施策を企画・実施し、ブランド認知向上を図る。
○ メディア、インフルエンサー、展示会など外部パートナーとの連携を通じて市場プレゼンスを拡大。
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