Job Title:
Performance-Based Advertising Planner (GAD)
Department:
Product Planning Department, Global Ad Division
Location:
Tokyo
Job Responsibilities
As a Performance-Based Advertising Planner, you will support the company's monetization strategy by leveraging performance-based advertising across various services. You will collaborate with internal teams and advertisers to deliver effective advertising solutions and drive measurable results.
Key Responsibilities
Develop and propose optimal advertising plans based on advertiser goals and media characteristics.
Review and enhance creative assets to maximize ad performance.
Conduct detailed performance analysis using analytical tools and platforms.
Support the development of new advertising products aligned with performance-based business models.
Collaborate cross-functionally with product, media, and planning teams to optimize advertising outcomes.
Work Environment
Team size: 9 members, mainly in their late 20s to 30s.
Majority are mid-career professionals with diverse backgrounds, including:
Advertising agencies
Media companies
Ad operations
Corporate marketing & media planning
The team operates in a dynamic, data-driven environment focused on continuous improvement and innovation.
Requirements Must-Have
Minimum 3 years of professional experience.
Proven experience in project execution and running PDCA cycles.
Knowledge of internet advertising (media, agency, or ad operations experience).
Nice-to-Have
2+ years managing affiliate programs within an advertising agency.
Experience launching new advertising schemes or high-impact campaigns.
Background in improving creatives and optimizing ad delivery performance.
Basic understanding of HTML and web technologies.
Experience in SEO/SEM ad sales or operations.
Ability to conduct performance testing and iterate improvement cycles.
Data-driven thinking and planning skills.
Experience in sales promotion for point-based or rewards platforms.
English Requirement
TOEIC 800+ or equivalent English proficiency (e.g., degree from an English-speaking university).
Proof required by the offer stage.
If unavailable, a TOEIC IP test may be administered during the selection process.
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