Sales planning

3週間前

Tokyo Rakuten
Job Description

Business Overview

Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business.


Its appeal lies in its ability to offer end-to-end solutions for all aspects of marketing, from upstream strategy formulation to downstream execution such as ad operations, performance measurement, and data analysis.


Marketing-related businesses include "Rakuten Marketing / LinkShare," which provides general digital marketing solutions, "Rakuten Data Marketing," which offers marketing solutions utilizing Rakuten's big data, and "Rakuten Insight," which provides marketing research services, among other wide-ranging marketing businesses.


This environment allows you to place yourself in an organization that forms the core of Rakuten Group, leading to your personal growth and career advancement.

Department Overview

Ad Sales Department is a division dedicated to providing Rakuten Group's "Marketing Solutions" to advertisers.

Specifically, it is a sales organization that addresses advertisers challenges by combining:

Rakuten data based on approximately 100 million Rakuten member IDs.

Rakuten media spanning about 70 services.

AI incorporating the latest technology.


Regarding point 1, Rakuten data based on approximately 100 million Rakuten member IDs, we have recently been focusing on expanding not only online but also offline data.

We have also started providing targeting and measurement services utilizing "offline purchase data." This enables us to offer integrated "solutions" that combine online and offline aspects.


Regarding point 2, Rakuten media, which encompasses about 70 services, handles a wide range of "user communications" including not only display advertisements but also email advertisements, sampling advertisements, and direct mail advertisements.

This allows for a "multi-faceted approach" to reach appropriate users.


Regarding point 3, in terms of AI, we have recently developed technology to predict "future purchasers" and have commenced offering advertisements based on this.

This enables us to improve the effectiveness for advertisers who prioritize performance.


Ad Sales Department will continue to provide "unique" solutions in the digital advertising industry that can only be realized within the Rakuten Group.

As Sales Planning Section, we are responsible for the operation of Ad Sales Department.

Specifically, we have three key roles:

Sales Management:
We design, manage, and support the Key Performance Indicators (KPIs) of the sales organization.

Sales Promotion:
We handle the introduction of sales management tools, human resource development, and meeting operations, among other tasks.

Business Promotion:
We are responsible for executing critical initiatives within the Rakuten Group.

Position

Why We Hire

Rakuten Group has positioned "AD Business" as its fourth pillar, following Commerce, Fintech, and Mobile. Ad Sales Department is currently recruiting new members amidst rapidly expanding sales.

Position Details

Job Summary


As a Sales Planner in Ad Sales Department, this role involves collecting, analyzing, and deriving insights from sales figures, and providing execution support to achieve sales targets.

Additionally, it encompasses planning and executing various initiatives to improve sales productivity.

Job Details


To achieve sales Key Goal Indicators (KGIs) and Key Performance Indicators (KPIs), a mechanism is required to timely grasp the current numerical progress at individual, team, and group levels.

This role involves creating such a mechanism, collaborating with the Sales Director, Sales Managers, field sales, and system administrators to align on visualization outputs, solidify requirements, and build a visualization system utilizing BI tools such as Salesforce and DOMO.

This will lead to improvements in sales productivity and quality, ultimately increasing sales revenue. As a Sales Planner, you will feel a tangible contribution to the organization as a behind-the-scenes "brain."
This role also contributes to improving the quality of sales.

From the perspective of enhancing the quality of existing employees, you will lead the improvement of sales productivity by building a knowledge portal where everyone can access sales proposals and case studies, and by promoting its utilization.

Furthermore, you will plan and implement educational training and onboarding programs for newly hired employees to enable them to quickly become productive.

This will also give you a sense of contributing to increased sales productivity and, consequently, expanded revenue.

Stakeholders

Sales Director
Sales Department
System Development
Corporate Planning

Work Environment

Organizational Structure


The entire Ad Sales Department consists of 56 members, primarily comprising a Sales Section, a Planning Section, and an Operations Section.

(As of July 2025)
This specific position's section has 6 members. (As of July 2025)

Example Career Path

Sales Planner → Sales Planning Manager → Sales Planning Section Manager
This specific position's section has 6 members. (As of July 2025)

The ratio of mid-career hires to new graduates is 10:0.
Mid-career hires come from various industries, including manufacturing, consulting, advertising agencies, prefectural government offices, and media businesses.

Mandatory Qualifications

Over 10 years of professional experience.
Possesses strong communication skills.
Experience in collaborating with multiple related departments to organize issues and lead discussions.
Proficiency in Power Point and Excel (calculations).
Able to perform Excel aggregation using pivot tables and create graphs.

Desired Qualifications

Ideal Candidate Profile

Experience in sales planning, business planning, or experience in executing special assignments from executives or department heads.

Desired Experience/Skills


We are looking for someone with enthusiasm and drive to take on many non-standardized tasks, communicate appropriately with relevant departments, organize issues, lead discussions, and guide them to resolution.

Other Information

Additional information on Location

Futako Tamagawa Rise Office

2-21-1 Tamagawa, Setagaya-ku, Tokyo

Additional Information On English Qualification


English Requirement:
Yes

TOEIC, TOEFL, IELTS, etc.
Details will be provided if you proceed to the selection process.

#business #strategyplanning #commerce #RakutenMarketingPlatform #RakutenAdvertising

Languages

English (Overall - - Advanced)
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