LIXILの未来を描く、戦略的マーケターを募集
全社横断・事業横断でのマーケティング戦略を立案・推進する部署で、LIXILの成長戦略を最前線で推進し、全社横断的な視点からブランド価値を最大化するマーケティング戦略の立案・推進していただける方を募集しております。
ミッショ
- ンLIXILの成長戦略に沿った戦略性のあるブランド価値創出およびマーケティング戦略の実行により、LIXILのブランド価値を高め、事業の継続的発展に貢
- 献各商品/事業や全社横断視点でのマーケティング戦略やコミュニケーション戦略を立案・推
**進
入社後携わる担当業務**
詳細入社後は、プロダクトマーケティング部に所属し、以下業務を担当していただきま
- す。ハウジングテクノロジー事業を主軸とした、全社・事業横断視点でのマーケティング戦略立案・
- 実行マーケティング戦略(市場分析、STP、カスタマージャーニー、付加価値設計、コンセプト、プロモーション施策およびデザイン、KPI設計)の策定及び施策
- 推進プロモーション施策の立案・
- 実行戦略構築の為の調査
- 企画WEBサイトや調査データ
- 分析社内外協業者との調整
業務(変更の範囲)適正に応じて、会社の定める業務へ変更を行うことが
- ある全社をリードする成長戦略、戦略性のあるブランド創りおよび統合マーケティ
- ングチームリーダーおよび管理職として、組織やチームのマネジメント
**業務
求められる経験・能力・**
スキル<必須スキル/
経験> 下記いずれかのご経験が5年以上
- ある方事業会社でのマーケティング戦略策定・立案の
- ご経験プロダクトの価値定義、戦略策定から実行までを一貫して担当した
ご経験※単なるプロモーション・施策(How)の実行に留まらず、事業・プロダクトにおいて「Why(なぜやるのか)」と「What(何を訴求するか)」を深く思考し、課題や価値について定義・策定できる方を求めており
ます。<歓迎スキル/
- 経験>BtoCかつ、自動車や不動産、家電、インテリアなど耐久商材のプロジェク
- ト経験社内外関係者との交渉・折
- 衝能力プロジェクトマネジメ
- ント力論理的かつデータを活用した企画書の制
作能力<求める人
- 物像>当事者意識をもって日々の業務に取り組
- める方チーム・同僚に敬意を持って働
- ける方さまざまなことに率先して挑戦できる、成長意欲の
- ある方課題の特定から戦略立案、実行に至る一連の課題解
- 決能力コミュニケーションスキル能力を持ち幅広いステークホルダーとの調整・
- 交渉力データを分析し自ら考え、自分から様々な提案ができる自立性とマルチタスク
- 稼働力世の中の動きや人脈形成などに貪欲で好奇心を持って動
ける方
会社概要世界中の誰もが願う、豊かで快適な
住まい。LIXILは、人びとの住まいの夢を実現するために、先進的な技術と製品を開発、提供して
います。水の可能性を広げるシャワーや水栓、料理の創作意欲を高めるキッチン。清潔さと快適さを兼ね備えたトイレ。家の中と外の世界をつなぐドアや窓。空間に彩りを添える内装や外装。長い一日の疲れを癒すお風呂。住まいをより豊かで快適にするのは、実は意外とシンプルなこ
とです。LIXILは、2011年に国内の主要な建材・設備機器メーカー5社が統合して誕生しました。以後、GROHE、American Standardといった世界的ブランドを傘下に収め、日本のものづくりの伝統を礎に、世界をリードする技術やイノベーションで、日々の暮らしの課題を解決する高品質な製品をグローバルで幅広く提供して
います。現在、LIXILは、世界150カ国以上で約55,000人の従業員を擁するグローバル企業となり、毎日10億人以上の人びとにLIXILの製品をご愛用いただいて
います。LIXILは、今後も生活者視点に立ち、考え抜いた、意味のある製品デザインにこだわり、世界中のあらゆる人びとのより豊かで快適な住まいと暮らしの実現に向けて、さらなる可能性を追求し、責任ある事業成長を推進してまい
ります。
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