Niantic is positioned as a leader in augmented reality and mobile gaming and is looking for a complex contributor joining as an User Acquisition Marketing Manager.
This is an outstanding opportunity to drive mobile consumer growth, working on projects that immediately reach millions of people every day.
This candidate will promote a data-driven mentality, demonstrating their media buying experience to formulate extraordinary user acquisition campaigns, while closely collaborating with cross-functional partners in aspiring towards team growth goals.
If you're a quantitative and creative problem solver, excited to unlock major growth channels, we'd love to meet youThis cross functional role is crucial in helping craft Niantic's overall growth, marketing strategies, and product launches. This role is based in Tokyo Japan. English and Japanese fluency is required for this role.
Responsibilities
Craft and implement comprehensive user acquisition strategies across all marketing channels in collaboration with the broader marketing and product team.
Work with IP holders and help advise on their overall marketing strategies.
Resolve any data integrity issues that may arise while running performance marketing campaigns with MMP, internal data science or marketing channel.
Work with internal/external creative agencies to build out performance marketing creative for all needed channels.Manage external media and creative agencies.
Collaborate with our data science team to enhance UA reporting and proactively adapt to evolving marketing metrics.
Conduct detailed data analysis to identify trends, measure campaign performance, and optimize strategies for continuous improvement.
Work with product marketing, marketing, and analytics teams to ensure alignment with overall business objectives.
Communicate weekly with leadership to present insights, recommendations, and campaign results, ensuring alignment with strategic goals.
Lead meetings with cross-functional team members and stakeholders to align on business needs.
Required in-office 3 days a week.
Qualifications
Bachelor's degree or equivalent in marketing, statistics, finance or a related field and passionate about analyzing products, customer insights, and market data.
6+ years experience in a mobile media buying position on major advertising platforms such as paid social, ad networks and DSPs.
Outstanding interpersonal skills to translate data to meaningful business recommendations that have material business impact.Experience working with executive leadership on a frequent basis and helping drive overall marketing strategy.
Experience managing large monthly budgets across multiple channels. Ideally monthly budgets bigger than $500k.
Past experience directly managing/hiring contractors and or third party agencies.
Proposed changes to marketing tech stack to account for changing mobile marketing landscape.
Proven track record of improving creative performance through continuous A/B testing across multiple platforms and channels.
Blend of creativity and analytical approach to problem solving.
Experience with various market research data services e.g. App Annie, Sensor Tower.
Experience working with MMP (Singular, Adjust and Appsflyer) and knowledge around Apple SKAN protocols is a bonus.
About Us
Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO," "Star Trek Fleet Command," "Stumble Guys," "MARVEL Strike Force," and "Yahtzee With Buddies," among others.
Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer experience across multiple platformsfrom mobile, web, PC and beyond.
Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.
Recognized multiple times as one of Fast Company's "World's Most Innovative Companies," Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.
Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.
Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.
Notice to candidates:
Scopely, Inc and its affiliates will never request payment or ask for financial information as a condition for applying to a position or receiving an offer of employment.
All official Scopely, Inc. recruiters only use email domains that end with
Our official website is Please only apply to positions posted on our official website and ensure the recruiter only communicates via the official email domain.
Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice.
Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law.
We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.Show more Show less
-
Tokyo Scopely $120,000 - $240,000 per yearNiantic is looking for a User Acquisition Marketing Manager to drive mobile consumer growth and formulate extraordinary user acquisition campaigns. The role is crucial in helping craft Niantic's overall growth, marketing strategies, and product launches. · Craft and implement com ...
-
Tokyo Trend Micro ￥1,600,000 - ￥3,200,000 per yearコンシューマオンラインビジネスにおいて、既存のデバイス保護製品の売上最大化と、新規ビジネスの立ち上げを加速するための増員募集です。自社オンラインショップ、アマゾン、楽天、Yahoo、および各種アプリストアにおけるコンシューマ向け製品(ウイルスバスター、詐欺バスター等)の販売戦略立案・実行などを行います。 · ...
-
Tokyo Scopely ￥120,000 - ￥240,000 per yearWe are seeking a highly skilled User Acquisition Marketing Manager to join our Tokyo Studio. · ...
-
Musashino, Tokyo, Japan - DegicaKomojuは、世界最大級のゲームプラットフォーム「Steam」やEcプラットフォーム「Shopify」にも採用されている、Degicaが提供するオールインワン決済サービスです。日本と韓国を現在のビジネスの中核に置き、さらなるKomojuの世界展開に向けて、ヨーロッパ、ラテンアメリカをはじめとする世界各国へのサービス展開を進めています。 · ...
-
JP - Tokyo, Japan Scopely ￥5,000,000 - ￥15,000,000 per yearNiantic is positioned as a leader in augmented reality and mobile gaming and is looking for a complex contributor joining as an User Acquisition Marketing Manager. This candidate will promote a data-driven mentality, demonstrating their media buying experience to formulate extrao ...
-
Tokyo Trend Micro ￥4,000,000 - ￥12,000,000 per yearコンシューマオンラインビジネスの売上最大化と新規ビジネスの立ち上げを加速するための増員募集です。 · ...
-
Japan, Tokyo Sony Interactive EntertainmentPlayStation isn't just the Best Place to Play — it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed ...
-
Japan, Tokyo Sony Interactive EntertainmentPlayStation isn't just the Best Place to Play — it's also the Best Place to Work. · ...
-
JP - Tokyo, Japan ScopelyWe are seeking a highly skilled User Acquisition Marketing Manager to join our Tokyo Studio. This is an exceptional opportunity to drive large-scale mobile growth for a top-grossing global title and influence strategic direction across one of Niantic's flagship franchises. · Anal ...
-
Tokyo Rakuten ￥900,000 - ￥1,200,000 per yearWe are now one of the largest EC companies in Japan. Today, Rakuten Ichiba has grown to become one of the largest e-commerce sites in Japan. · The Marketplace business is the development of Rakuten Ichiba, the founding business of Rakuten. · Rakuten Ichiba, founded in 1997 and co ...
-
Tokyo CBRE Asia Pacific ￥4,000,000 - ￥8,000,000 per yearLead a small but high-impact team and take ownership of recruitment strategy and delivery across all job levels. · Lead, coach, and develop the Japan TA team, fostering a culture of accountability, collaboration, and continuous improvement. · Partner with business leaders and Peo ...
-
Tokyo LVMH ￥1,200,000 - ￥1,800,000 per yearTheLVMHGroupinJapanisvitalpartoftheGroup'sglobaloperationscontributing7%totheglobalrevenue.AsTalentManagementandAcquisitionManageryouwillplayakeyroleinstrengtheningtheGroup'stalentpipeline.Developandimplementacohesestrategytoattrachtighqualitycandidates.Maintainstrongpartnerships ...
-
Tokyo Stryker Full time￥1,200,000 - ￥2,400,000 per yearThe Talent Acquisition Manager will own the recruiting strategy for Japan including mid-career,new graduate,and disability hiring — as part of APAC TA Leadership Team. · Responsible for end-to-end recruitment in Japan including attraction assessment,and selection of talent. · ...
-
Tokyo Vialto Partners Full time￥1,250,000 - ￥2,500,000 per yearWe are unique and the only stand-alone global mobility business. This presents a rare opportunity for our clients, stakeholders and colleagues. · We believe in connecting the world and supporting our colleagues to do the same in their careers by undertaking assignments and opport ...
-
Tokyo Crunchyroll ￥2,000,000 - ￥2,500,000 per yearAs the Content Acquisitions Manager, you will secure a pipeline of content to satisfy Crunchyroll's seasonal simulcast slate and catalog lineups, while strengthening its relationships with our Japanese partners' teams and augmenting our reputation as the most trusted internationa ...
-
Tokyo Career Scout Japan K.K. ￥8,000,000 - ￥12,000,000 per yearTalent Acquisition Manager will lead local TA team and strategic direction of recruitment efforts across Japan, acting as key point of contact for senior business leaders. · Design and execute strategic hiring plans to meet business goals · Work closely with Hiring Managers to de ...
-
Tokyo Crunchyroll, LLC Full time￥900,000 - ￥1,200,000 per yearAs the Content Acquisitions Manager, you will secure a pipeline of content to satisfy Crunchyroll's seasonal simulcast slate and catalog lineups, while strengthening its relationships with our Japanese partners' teams and augmenting our reputation as the most trusted internationa ...
-
Chiyoda Vialto Partners ￥1,200,000 - ￥1,800,000 per yearWe are looking for a Talent Acquisition Manager to drive growth in our region by effectively implementing recruitment strategies. · You will establish sustainable talent pipelines and attract top-tier talent while fostering diversity across all organizational levels. · ...
-
Tokyo Zscaler ￥1,200,000 - ￥3,600,000 per yearWe are looking for a Senior Manager – Recruiting, Japan who will oversee hiring for all functions especially GTM, ensuring the acquisition of top talent to meet Zscaler's dynamic growth trajectory within the region. · This role is responsible for leading end-to-end recruiting eff ...
-
Musashino, Tokyo KOMOJU by Degica Remote jobKOMOJUのビジネスの成長を加速させるために、データ分析、プロダクト戦略の策定、営業支援(インバウンド・アウトバウンド)を行っています。マーケティングチームは、戦略的な思考と高い実行力を持ち、他部署と密に連携しながらプロジェクトを推進しています。 · ...
-
Tokyo Zscaler Full time￥1,200,000 - ￥2,400,000 per yearWe are looking for a Senior Manager – Recruiting, Japan who will oversee hiring for all functions especially GTM, ensuring the acquisition of top talent to meet Zscaler's dynamic growth trajectory within the region. · We value high-impact, high-accountability with a sense of urge ...
