Monster Hunter Now, launched globally in September 2023 in partnership with Capcom, has quickly become one of Niantic's most successful real-world AR action titles. The game brings the iconic Monster Hunter universe outdoors, encouraging players to explore, hunt, and team up in the real world.

We are seeking a highly skilled User Acquisition Marketing Manager to join our Tokyo Studio. This is an exceptional opportunity to drive large-scale mobile growth for a top-grossing global title and influence strategic direction across one of Niantic's flagship franchises.

The ideal candidate is analytical, creative, and deeply fluent in mobile performance marketing. You will shape data-driven UA strategies, optimize multi-million dollar budgets, and collaborate closely with cross-functional partners across Product, Data Science, Creative, and Marketing. If you are excited about unlocking new growth opportunities and operating at a global scale, we'd love to meet you.

This cross-functional role is central to Niantic's marketing execution, growth strategy, and product success for Monster Hunter Now.

Responsibilities

• Develop and execute comprehensive user acquisition strategies across global markets and multiple channels, including paid media, social, influencer, video networks, and emerging platforms.
• Lead, monitor, and optimize large-scale marketing budgets, ensuring strong cost efficiency and alignment with key performance metrics (Installs, CPI, LTV, ARPU, Retention, ROAS).
• Troubleshoot data discrepancies, tracking issues, and attribution anomalies in collaboration with UA partners, Data Science, and Finance.
• Work with internal creative teams and external agencies to produce high-performing performance creatives tailored for global audiences.
• Partner with the Data Science team to evolve UA measurement frameworks, improve predictive modeling for LTV, ARPU, and user retention, and adapt to SKAN and Android privacy changes.
• Conduct structured data analysis to identify trends, evaluate campaign performance based on CPI, LTV, ARPU, and retention, and generate clear insights to inform future strategy.
• Collaborate closely with Product Marketing, Product, Analytics, and Regional Marketing teams to ensure UA execution aligns with overall business goals and major content releases.
• Present weekly insights, forecasts, and recommendations to leadership and cross-functional stakeholders.
• Required in-office 3 days: Monday,Tuesday and Wednesday at Tokyo Studio.

Qualifications

• 4+ years of experience in mobile media buying across major advertising platforms such as paid social, Google Ads, Apple Search Ads, Meta, TikTok, DSPs, and ad networks.
• Excellent communication skills with the ability to translate complex data into actionable business insights.
• Demonstrated experience presenting campaign results and future plans to executive leadership.
• Proven ability to manage large monthly budgets across multiple channels (ideally $100K+ per month).
• Experience working with external contractors and creative agencies, including onboarding new partners.
• A thorough understanding of the impact of upcoming privacy changes on mobile tracking coming from both Android and iOS.
• Experience writing creative briefs and running A/B tests for creatives and app store assets.
• Strong combination of analytical thinking and creative problem-solving.
• Experience with various market research data services e.g., , Sensor Tower.
• Ability to work in a fast-paced hybrid environment, adapt quickly to changing priorities, and manage time effectively.
• Experience collaborating across cross-functional teams with strong written and verbal communication skills.
• High proficiency in Excel; SQL experience is a plus.
• Business-level English and Japanese communication skills, with the ability to lead meetings.

Plus If…

• You are an active Monster Hunter Now player or enjoy other Niantic games.
• Experience working in international or multi-regional marketing environments.
• Mobile game industry experience.

About Us

Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO," "Star Trek Fleet Command," "Stumble Guys," "MARVEL Strike Force," and "Yahtzee With Buddies," among others.
 
Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer experience across multiple platforms--from mobile, web, PC and beyond.
 
Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Company's "World's Most Innovative Companies," Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.

Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.

For more information on Scopely, visit:

Notice to candidates: Scopely, Inc and its affiliates will never request payment or ask for financial information as a condition for applying to a position or receiving an offer of employment. All official Scopely, Inc. recruiters only use email domains that end with  
 
Our official website is  Please only apply to positions posted on our official website and ensure the recruiter only communicates via the official email domain. 

Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact  Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice.
 
Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.

---