Tokyo Rakuten
Job Description

Business Overview

The Marketplace business is the development of Rakuten Ichiba, the founding business of Rakuten.


Rakuten Ichiba, founded in 1997 and continuing to this day, embodies Rakuten's mission of "empowering people and society through innovation," and has created a system that allows people who are good at business to easily open stores beyond the limits of the business sphere, delivering the joy of shopping to users throughout Japan.

We are now one of the largest EC companies in Japan. Today, Rakuten Ichiba has grown to become one of the largest e-commerce sites in Japan.

Department Overview


We, The Rakuten Ichiba Marketing Department plans and promotes marketing strategies for users in order to increase sales of Rakuten Ichiba, Japan's largest shopping mall with a total of over 100 million members.

"New User Acquisition Group" is responsible for driving overall marketing strategies to acquire Ichiba new users.

Acquiring new users is one of the most important factors to achieve the sustainable growth of Rakuten Ichiba.


Moreover, as the industry leader, we are in need of innovative strategies to make a significant impact for the entire EC market expansion.

Position

Why We Hire

Additional hiring to strengthen strategy for new user acquisition

Position Details


You will be responsible for acquiring new users by managing the marketing process from the research, analysis, proposal, strategy planning, user communication planning, execution, report, to the operation, as a project owner.


We expect you to handle the multiple projects simultaneously and collaborate with various stakeholders with a strong leadership to move forward and release the strategic activities.

Examples of activities

Expand and improve incentive program for new users (amount, condition, exposure, communication etc.)
Lead UX improvement of core site sections for easier usage of Rakuten Ichiba (to enhance conversion rate)
Capture the timing / trend of users' purchasing needs accurately and make promotion timely
Make Evolution of purchasing experience for the new EC opportunitiesAnalyze not only Rakuten Ichiba users but also EC/Non-EC users in various methods

Work Environment

People with the following experience/background are working with us (for example)

Media planner for a major information service website
Marketers for major consumer goods companies
IT consultant at a major consulting firm
CRM planner for a major cosmetics manufacturer, etc.

Mandatory Qualifications

Experience as business person over 3 years
Experience in basic quantitative/ qualitative analysis

Desired Qualifications

Marketing in business companies, advertising agencies, consulting firms, etc.
Experience in planning related work
Experience in KPI/budget management
Project management experience
Organisational management experience

Others Information

Additional information on Location

Rakuten Crimson House

1-14-1 Tamagawa, Setagaya-ku, Tokyo

Additional Information On English Qualification

TOEIC Score exceeding 800 (or similar level of English ability or a University Degree earned in an English-speaking country)


If no evidence is available to prove the qualifications denoted above, taking an "TOEIC IP Test", organized by Rakuten, during selection process is required.

#business #strategyplanning #serviceplanner #marketing #PR #commerce #RakutenIchiba

Languages

English (Overall - - Intermediate), Japanese (Overall - - Fluent)
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