Business Overview
The Rakuten Group offers over 70 services in Japan and overseas across a wide range of fields, including internet services such as e-commerce, travel, and digital content, credit cards, fintech (financial) services such as banking, securities, electronic money, and smartphone app payments, mobile services such as mobile carrier operations and even professional sports.
Rakuten's Business in Numbers
Department Overview
"Rakuten24" is one of the few direct-to-consumer e-commerce platforms operated by Rakuten, specializing in a wide range of products including daily necessities, food, beverages, cosmetics, baby products, pet supplies, and healthcare items. Through this platform, we aim to drive the growth of Rakuten Ichiba and the broader Rakuten Group.
This unique platform offers opportunities to engage in comprehensive decision-making processes, including direct marketing to end-users, product assortment, and supply chain management.
Our primary mission is to increase the user base of Rakuten24, including attracting new users and re-engaging former users, as well as implementing strategies to enhance ARPU (Average Revenue Per User).
Rakuten 24, which is used by a vast number of users, offers a significant scale, and there are many growth opportunities precisely because it's an industry with a rapid pace of change.
Why We Hire
In today's dramatically changing business environment, it is essential to think outside the box when approaching customers and create attractive, innovative promotions.
We are looking for someone who is willing to take on new challenges and build on their track record and knowledge to strengthen our user acquisition strategy.
While the scope of influence and stakeholders are diverse, this role offers significant autonomy.
You will be challenged to achieve results by effectively utilizing various resources (people, goods, money), providing numerous opportunities for personal and professional growth.
By leading user acquisition initiatives and sales promotions for Rakuten 24, you can contribute to the short-term and long-term sales growth of Rakuten Ichiba, the core of Rakuten Group.
You can closely collaborate with other departments beyond Rakuten 24, leading events and projects in partnership, thereby developing skills such as strategic planning, execution drive, and coordination, in addition to planning capabilities.
Based on diverse user behavior and product data, you can create new value through your unique ideas and insights.You will work in an environment where you can take charge of the entire process, from strategy formulation to initiative execution.
Position Details
As a Planning, Execution, and Management Lead, you will be responsible for consistently driving the entire process, from data analysis and campaign planning to promotion implementation.
Formulating campaign strategies and planning based on user analysis.
Forecasting campaign effectiveness and managing actual results.
Monitoring campaign results and cost-effectiveness (ROI).
Creative Direction (concept-driven direction for creative production including ad copy, design, and video content).
Manage and execute advertising campaigns, including the operation of performance-based ads (Google Display Ads, Meta Ads), and develop user journey plans.
Leading internal and external stakeholders to execute initiatives.Ensuring promotions comply with relevant laws (e.g., Premiums and Representations Act) and internal company regulations.
Work Environment
Organizational Structure
Our team consists of eight men and two women.
Roughly half are mid-career and half are new graduates.
This is a highly motivated team that is not bound by past practices and is open to new endeavors, so your proactive actions will be reflected in many of the decisions you make.
You should have experience and/or qualities in at least one of the following areas
Experience in planning, proposing, and executing marketing initiatives.
Experience in formulating and implementing feasible ideas based on facts and data.
Experience in engaging internal and external stakeholders to lead projects to success.
A strong will to achieve goals and the perseverance to continue challenging until results are obtained.
Ability to generate ideas from new perspectives and approaches, unconstrained by existing frameworks.
Desired Qualifications
Basic quantitative analysis skills (e.g., interpreting data, identifying trends, measuring the effectiveness of initiatives).
Experience in data extraction and aggregation using SQL.
Experience in creative concept design and direction.
Ability to manage progress and solve problems when multiple initiatives are running concurrently.
Experience in applying analytical and problem-solving skills to business challenges.
Continuous catch-up and knowledge update on digital marketing trends.
Project management experience.
Knowledge and practical experience in the e-commerce domain.
Experience in programmatic advertising.
Work experience at an advertising agency.
Other Information
Additional information on Location
Rakuten Crimson House
1-14-1 Tamagawa, Setagaya-ku, Tokyo
Additional Information On English Qualification
TOEIC score of 800 or higher (or proof of equivalent English proficiency, or proof of a graduate degree or higher from an English-speaking university)
Proof of qualification is required by the time of notification of offer.
If you do not have a score or a certificate, we will guide you to the TOEIC IP test sponsored by our company during the selection process.
Recruitment * Employment type is detailed
Rakuten
#business #DigitalMarketing #CRM #commerce #RakutenIchiba #Rakuten24
Show more Show less
-
Promotion Planner
2ヶ月前
Tokyo RakutenWe are looking for someone who is willing to take on new challenges and build on their track record and knowledge to strengthen our user acquisition strategy. · The FMCG Customer Strategy Section is dedicated to addressing challenges through data-driven strategies for both Rakute ...
-
Promotion Planner
2ヶ月前
Tokyo RakutenWe are looking for someone who is willing to take on new challenges and build on their track record and knowledge to strengthen our user acquisition strategy. · Formulating campaign strategies and planning based on user analysis. · Forecasting campaign effectiveness and managing ...
-
Tokyo L'Oréal $1,000,000 - $1,350,000 per year+ Build the baseline forecast as well as challenge and consolidate the promotions and launches sales forecasts projected by the Sales and Marketing teams · + Ensure the global sales forecast consistency, through the building of a consensus between the commercial forecasts, the fi ...
-
Tokyo Schneider Electric €100,000 - €120,000 per yearThe Field Services Coordinator/Planner is responsible for scheduling the execution of Field Services operations at customer sites. This role ensures that all parts, tools, instructions and order details are made available to the Field Services execution workforce and that the clo ...
-
Senior Planner
2週間前
Tokyo JAC InternationalThis role leads end‑to‑end inbound marketing projects. The position plays a key role in shaping how Japan's regions are positioned for global audiences amid growing inbound tourism demand. · Lead inbound marketing projects from client acquisition to planning and execution. · Deve ...
-
Sales planning
1ヶ月前
Tokyo RakutenThis role involves collecting, analyzing, and deriving insights from sales figures, and providing execution support to achieve sales targets. · Additionally, it encompasses planning and executing various initiatives to improve sales productivity. ...
-
Tokyo RakutenRecruiting additional staff to expand our business. · We aim to become the No.1 mobile company. · In this role you will be responsible for developing pricing plans and campaigns to promote each product, · supporting executive decision-making in business operations · ,managing and ...
-
Tokyo RakutenRakuten is Japan's largest marketplace and Internet ecosystem offering a wide range of more than 70 services including e-commerce travel banking fintech food delivery golf insurance instant messaging and mobile networking. · Planning service promotions designing pricing campaigns ...
-
Tokyo Rakuten Full timeRakuten aims to become the No.1 mobile company. · Planning service promotions across online channels. · ...
-
Ladies MD Manager
2週間前
Tokyo Loro PianaWe are facing a unique challenge in the Japanese market today.The Women Buyer is responsible for executing actions in Japan to increase sales, gross margin and sell-through. · ...
-
Tokyo Gap Inc.The Social Commerce Marketing Planner role involves driving customer engagement and sales growth through strategic marketing and content initiatives across social commerce platforms. · Key responsibilities include managing the marketing budget for social commerce channels, · deve ...
-
Business Planning
1週間前
Tokyo RakutenThe Rakuten Group offers over 70 services in a wide range of fields, both domestically and internationally, including internet services such as e-commerce, travel, and digital content; credit cards; fintech (financial) services such as banking, securities, electronic money, and s ...
-
Tokyo Schneider Electric Full timeWe are looking for an experienced FSR who is accountable for installing, inspecting, maintaining, troubleshooting and repairing customer equipment. · Define the architecture and accurate set of devices (gateways, communication agents,) in order to retrieve in an efficient and sca ...
-
Consulting Sales
2週間前
Tokyo Rakuten Full timeThe position involves consulting sales targeting small-scale accommodation facilities nationwide to maximize the use of the Rakuten Travel platform. · Our mission is to empower the potential of accommodation facilities by providing data-driven analysis and innovative solution pro ...
-
Consulting Sales
2週間前
Tokyo RakutenThe Rakuten Group offers over 70 services across various fields, both domestically and internationally. · Our Consulting Sales Group is strengthening its structure to further expand the sales of accommodation facilities and contribute to our company by deeply promoting the utiliz ...
-
Tokyo RakutenJob summary · We are building advanced logistics services to strengthen logistics one of Rakuten Ichiba's most important strategies We want to build and improve the foundations for innovation in e-commerce logistics associated with this mall-type business model. · Responsibilitie ...
-
Director of Sales
2週間前
Tokyo Mandarin OrientalMandarin Oriental is looking for a Director of Sales - Catering to join their Sales & Marketing team.The successful candidate will play a pivotal role in shaping commercial success, cultivating high-value relationships, and delivering exceptional experiences aligned with the bran ...
-
Sales planning
2週間前
Tokyo RakutenThis role is situated within the Sales Planning Section of the Advertising Sales Department. Your primary mission will be to maximize the sales revenue of our sales organization through robust sales performance management and analysis. · You will contribute to the organization in ...
-
Tokyo Ubisoft Full time$60,000 - $80,000 per yearThe Brand & Social Engagement Manager will coordinate all marketing activity across Ubisoft's portfolio of games in the Korean market. · ...
-
Tokyo オリンパス株式会社This role will drive the enhancement and maturation of project management capabilities across the organization. · ...
-
東京都 中央区, Wenotech Co. Ltd., InternshipSHIP, Remote job￥100,000 - ￥120,000 per yearWe are looking for an Event Planner Intern to join our team. This role will be critical for the development of our business and brand awareness in Japan. · Brainstorming and implementing event plans and concepts. · Offering creative suggestions to offer a great event experience t ...
