Job Description

Business Overview

The Marketplace business is the development of Rakuten Ichiba, the founding business of Rakuten.

Rakuten Ichiba, founded in 1997 and continuing to this day, embodies Rakuten's mission of "empowering people and society through innovation," and has created a system that allows people who are good at business to easily open stores beyond the limits of the business sphere, delivering the joy of shopping to users throughout Japan.

We are now one of the largest EC companies in Japan.
Today, Rakuten Ichiba has grown to become one of the largest e-commerce sites in Japan.

Department Overview

In order to expand sales of Rakuten Ichiba, which is the core service of the Rakuten Group, we will make it possible for more users to come to Rakuten Ichiba and enjoy shopping through marketing activities and become fans of Rakuten Ichiba through that experience.

Our mission is to promote alliances with external media and contribute to the growth and development of Rakuten Ichiba.

Position

Why We Hire

With the evolution of AI, marketing is also evolving.

At Rakuten Ichiba, we place great importance on attracting customers from outside the platform to achieve continuous growth, and we are proactively advancing the evolution of marketing by utilizing AI and promoting in-house development.

As we are still in the midst of this process, we are looking to hire multiple people who can work with us to drive the AI transformation of marketing and help shape the future of the industry.

Attractiveness / Appeal

Rakuten Ichiba is one of the core businesses within the Rakuten Group

You can implement a wide range of marketing initiatives by leveraging one of the largest marketing budgets in Japan.

Our small, elite team consists of members with diverse backgrounds, from new graduates to mid-career professionals.

With an organization of around 10 members, each individual is given significant discretion and can quickly be involved in decision-making processes.

You can gain knowledge and experience in business strategy and project management.

Not only in digital marketing, but also through linking campaign planning and collaborating with development teams, you can acquire knowledge and hands-on experience in project management and strategic planning.

Utilize Rakuten's abundant assets.

By collaborating with various businesses such as Rakuten Travel, it is possible to carry out marketing with competitive advantages unique to Rakuten.

Position Details

You will be responsible for strategic planning, execution, and operational management utilizing digital marketing techniques.

Your mission will be to continuously explore and implement the latest advertising methods to drive marketing initiatives in a strategic and effective manner.

Specifically, Your Main Responsibilities Will Include

Planning and advancing digital marketing strategies of the largest scale in Japan
Optimizing and maximizing digital advertisements, focusing on Google, Yahoo, Instagram, X (formerly Twitter), and TikTok
Leveraging influencers on social media for marketing purposes
Defining specifications for in-house systems and managing related projects
Conducting regular meetings with various media partners in both Japanese and English
Brand marketing through strategy development

Onboarding Process

After joining, you will participate in training to deepen your understanding of the group and gradually take part in regular meetings with media partners as well as internal operations meetings.

As you become familiar with day-to-day tasks and gain insights into current operations, you will also be encouraged to identify your area of expertise and proactively propose new marketing initiatives.

Work Environment

Organization Structure


Entire division:
Approximately 100 members

Digital Marketing Group: 10 members

Manager: 1 person,
Assistant Managers: 3 persons
Average age: 30 years old (The team has a flat and open communication culture, creating a bright work environment)
Composition ratio: 50% new graduates, 50% mid-career hires

Backgrounds of Mid-Career Hires

Consultants from digital-specialized advertising agencies

Examples of Career Paths for Successful Mid-Career Hires

Promoted to team leader within 3 years after joining, currently active as a manager candidate
After 4 years in the company, concurrently working with other groups to improve measurement environments

Mandatory Qualifications

More than 3 years of experience managing online advertising (including listing ads, display ads, and social media ads)
Analytical skills using Microsoft Office (Excel, etc.) for numerical data analysis
Ability to communicate smoothly with both internal and external stakeholders

Desired Qualifications

A motivated individual with a strong willingness to improve and grow in digital marketing
Someone proactive in sharing knowledge and consulting within the group to foster teamwork
Experience working at an advertising agency or advertising media company
Experience in marketing strategy planning
Proficiency in SQL (BigQuery)
Experience managing large-scale budgets in-house
Experience using web analytics tools
Analytical skills utilizing statistics

Others Information

Additional information on Location

Rakuten Crimson House

1-14-1 Tamagawa, Setagaya-ku, Tokyo

Additional Information On English Qualification

TOEIC Score exceeding 800 (or similar level of English ability or a University Degree earned in an English-speaking country)

Proof of eligibility is required by the timing of the offer letter.

If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by our company, during selection process is required.

#business #marketing #PR #commerce #RakutenIchiba

Languages

English (Overall - - Fluent), Japanese (Overall - - Fluent)
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