Triumph is one of the world's largest intimate apparel companies. It enjoys a presence in over 80 countries with the core brands Triumph and sloggi. Globally, the company serves 20,000 wholesale customers and sells its products in more than 2,300 controlled points of sale as well as via several own online shops. The Triumph Group is a member of the amfori Business Social Compliance Initiative (amfori BSCI).

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Our Brand-Marketing Division in Tokyo is looking for a talented professional with expertise in Direct-to-Consumer CRM planning to join our growing team as

Member Relationship Management (CRM) Planner (Specialist / Assistant Manager level)

Role Purpose

• Drive PDCA cycle for CRM strategies to further build good relationship with membership program customers and contribute to sales fundamentals (e.g. footfall, VPT, UPT).
• Support to efficiently turn consumers into Triumph membership members and cultivate the acquired members as royal customers.
• Develop a Triumph CRM program and contribute to business growth through that program.
• We need to bring quality customers cultivated through a sound CRM program to real stores and e-commerce.

General Duties and Responsibilities (based on grading definition):

• Drive a qualitative consumer insights and knowledge through online questionnaire, as well as a regular presentation of the consumer trends reporting frameworks
• Collaborate with relevant departments to establish a new CRM platform
• Support to develop and implement a strategy to efficiently acquire new members
• Lead to implement a strategy to ensure that the acquired CRM members are cultivated as royal customers
• Increase membership purchase frequency with effective CRM programs
• Lead CRM reporting and CRM data analysis to contribute to sales fundamentals
• Leading regular consumer communication, i.e. Mail Magazine, Scenario mails, APP, etc.
• Develop creative and innovative CRM campaign ideas tied up with internal member or external partners
• Actively participate in and sometimes lead new initiatives in CRM activities, including VIP programs
• Actively involved in global CRM projects
• Contribute to sales with an effective CRM program
• Support for medium- to long-term marketing planning
• Support to manage the CRM budget

Measures of success / KPI:

The Member Relationship Management Planner will be measured on his/her ability to:

• New Consumer acquisition on CRM program
• Increase in the number of active users of CRM members
• Increasing the purchase frequent by CRM members
• LTV of CRM members
• Profitability
• Consumer Satisfaction

Requirements:

• 2-3 years + experience in CRM especially digital newsletter, push apps in Direct-to-Consumer related industry
• Preferred experience in digital marketing
• Extensive consumer and competitor understanding
• Cross Functional working experience
• Experience to develop the CRM program including VIP program Loyalty Program
• Experience to manage several CRM vendors
• Experience in female / beauty / apparel business is a bonus
• Ability to inspire via strong presentation and communication skills
• Strategic thinking and commercial minds
• Proven ability to support complex and multi-functional teams
• Project management skillset and cross-functional alignment skill
• High drive + result orientated
• Good communicator and positive thinker
• Good Team worker
• Much better with background in working both country (local) level and HQ (central) level
• Fluent business language skills in Japanese and conversational level English

You will never walk alone

As a family owned business with more than 135 years of experience, Triumph embraces diversity throughout our global organization. Currently, our offices are present in over 40 countries across Europe and Asia having many international teams collaborate together every day. Guiding our corporate behaviors are respect and value for our employees, but also Collaboration as one of our key Corporate Competencies, being a core part of our every day working environment.

Make a Difference, together

The future belongs to our children. At Triumph, we want to be proud of our commitment to building a sustainable society and protecting the environment, and we work everyday to ensure our products are manufactured in an sustainable way. This is our vision: We want to be a company that is characterized by responsible leadership and consideration for future generations and that cares for the legacy that we leave behind to our children.

Putting People at the center

At Triumph we are committed to our employees, they represent the foundation for our success. This means that as a company, we are driven to offer great career opportunities in a dynamic fast-paced organization. Our HR function across the globe strives to support our employees in their development, through our Triumph Learning Academy

We continuously strive to recruit new talent, offering them one of the textile industry's most international working environments, excellent conditions and great development opportunities in a company still owned and managed by the founding families. Our headquarters employs people from more than 30 nationalities and as a European company, we are present in many key markets in Europe, like Germany, Italy, France and growing in Eastern Europe. We are proud to have become one of the leading players in Asia very early on, in countries like Japan, China and Singapore, as well as being an employer that people aspire to work for. As a company serving women, we fundamentally believe in gender equality and diversity. Women make up more than 50% of our company's workforce. In the last years, we have had a specific and successful drive to increase the number of women in management.

Triumph is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, colour, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

If you are seeking a great opportunity to develop your career, please send us your CV in English by clicking on Apply.