Tokyo Triumph International

Triumph is one of the world's largest intimate apparel companies with a presence in over 80 countries. We serve 20,000 wholesale customers and sell our products in more than 2,300 controlled points of sale, as well as via several own online shops.

We are looking for a talented professional with expertise in Direct-to-Consumer CRM planning to join our growing team as Member Relationship Management (CRM) Planner (Specialist/Assistant Manager level).

  • Drive PDCA cycle for CRM strategies to build good relationships with membership program customers and contribute to sales fundamentals.
  • Support efficiently turning consumers into Triumph membership members and cultivate acquired members as royal customers.
  • Develop a Triumph CRM program and contribute to business growth through that program.
  • Bring quality customers cultivated through a sound CRM program to real stores and e-commerce.

  • Drive qualitative consumer insights and knowledge through online questionnaires, as well as regular presentation of consumer trends reporting frameworks.
  • Collaborate with relevant departments to establish a new CRM platform.
  • Support developing and implementing a strategy to efficiently acquire new members.
  • Lead implementing a strategy to ensure acquired CRM members are cultivated as royal customers.
  • Increase membership purchase frequency with effective CRM programs.
  • Lead CRM reporting and CRM data analysis to contribute to sales fundamentals.
  • Lead regular consumer communication, including mail magazines, scenario mails, and apps.
  • Develop creative and innovative CRM campaign ideas tied up with internal members or external partners.
  • Actively participate in and sometimes lead new initiatives in CRM activities, including VIP programs.
  • Actively involved in global CRM projects.
  • Contribute to sales with effective CRM programs.
  • Support medium- to long-term marketing planning.
  • Support managing the CRM budget.

  • New consumer acquisition on CRM program.
  • Increase in the number of active users of CRM members.
  • Increasing the purchase frequency by CRM members.
  • LTV of CRM members.
  • Profitability.
  • Consumer satisfaction.

Requirements:

  • 2-3 years+ experience in CRM, especially digital newsletter and push apps in Direct-to-Consumer related industry.
  • Preferred experience in digital marketing.
  • Extensive consumer and competitor understanding.
  • Cross-functional working experience.
  • Experience developing the CRM program, including VIP programs and loyalty programs.
  • Experience managing several CRM vendors.
  • Experience in female/beauty/apparel business is a bonus.
  • Ability to inspire via strong presentation and communication skills.
  • Strategic thinking and commercial minds.
  • Proven ability to support complex and multi-functional teams.
  • Project management skillset and cross-functional alignment skill.
  • High drive+result-oriented.
  • Good communicator and positive thinker.
  • Good team worker.
  • Much better with background in working both country (local) level and HQ (central) level.
  • Fluent business language skills in Japanese and conversational level English.

Join our team:

We are a family-owned business with more than 135 years of experience, embracing diversity throughout our global organization. We are guided by respect and value for our employees, as well as collaboration and corporate behaviors.



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