Description
As a Brand Manager at the Coca-Cola Company, you will be responsible for developing and executing brand strategies to drive business growth and refresh the world.
Key Responsibilities:
- Develop short- and long-term business/brand plans, identifying business objectives, strategies, key initiatives, and performance measurements.
- Develop marketing plans that support strategic initiatives to deliver annual business plans.
- Develop and communicate written briefs for use by agencies and direct their work activities.
- Assess consumer opportunities that are currently untapped by leveraging consumer research and in-market performance.
- Assist in developing portfolio strategies across brands/categories.
- Provide ongoing business analysis to identify and prioritize brand-building opportunities.
- Develop annual brand business reviews, as well as growth platforms and brand roles.
- Recommend brand budgets and investment allocation.
- Build a clearly defined positioning for new offerings, new categories entrants/brands.
- Lead alignment on brand initiatives with key functions and bottler marketing, sales, and technical teams.
- Project development in conjunction with functions, such as Operating Unit management, Market Managers, and bottling system partners.
- Presentation of business results for marketing manager, regional manager, and divisions.
- Recommendation and analysis of trends and key initiatives to the management team and bottlers that will drive brand growth.
Requirements:
- Bachelor's degree in Marketing, Communications, or Business.
- 5+ years of experience in brand management.
- Experience with Nielsen or IRI, Bases, and other quantitative research tools, and a passion for understanding consumer behavior.
- Knowledge of procedures and media used to drive increased volume and brand equity.
- Knowledge of basic marketing concepts.
- Ability to manage and inspire agency performance.
- Making consumers and their needs the primary focus of the business.
- Knowledge of creative brief development process.
- Ability to evaluate creative concepts and executions based on creativity, strategic alignment, and consumer impact.
- Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.
What We Offer:
- Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and exposure you to emerging technologies and techniques.
- Brand Reputation: You'll have the opportunity to work with over 200+ brands worldwide.
- Challenging Work: Our unique system offers constant opportunities to develop world-class skills and the opportunities to grow and develop global brands.
$120,000 - $150,000 per year
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Tokyo Coca Cola Full timeDescription · As a Brand Manager at the Coca-Cola Company, you will be responsible for developing and executing brand strategies to drive business growth and refresh the world. · Key Responsibilities: · Develop short- and long-term business/brand plans, identifying business objec ...
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