Tokyo Red Bull Full time

Job Title: Social Media Specialist

About the Job

The Social Media Specialist is responsible for managing daily content creation, community management, and publishing for our market's social media accounts. This includes overseeing accounts and working with creators to plan content across relevant social media platforms such as Instagram, TikTok, X, and YouTube.

You will create a unique ownable persona/tone for our channels and background as an end-to-end content creator with an acute understanding of what's trending and how/when that should be translated to a broader national social narrative.

Responsibilities:

  • Owning the publishing calendar for the assigned social media output in Japan, optimizing channel performance through analytics, scheduling, and customized functionalities.
  • Building community through social media community management and community-focused initiatives, using a mix of local and global content to ensure year-long audience engagement.
  • Developing and producing social-first content concepts around our marketing mix with a focus on local relevancy.
  • Working closely with internal and external content producers and editors to maximize content performance.
  • Executing activation plans with the Brand and Communications departments to maximize reach of this content.

Requirements:

  • Past experience in running successful and engaging social media accounts.
  • Expertise in identifying consumer behavior online and creating content accordingly.
  • Knowledge of social copywriting and community management.
  • Native level Japanese (capable of copywriting in Japanese).
  • Basic business level English or above.
  • Excellent digital industry knowledge.

Company Overview:

Red Bull was founded in 1987 and has since become a leading brand in the energy drink category. Our entrepreneurial mindset guides our approach to work and the environment we create.

What We Offer:

This role offers a competitive salary and opportunities for professional growth and development. The ideal candidate will have a passion for the Red Bull brand and a strong understanding of social media trends and best practices.

Salary: ¥4,500,000 - ¥6,000,000 per annum



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