Manage content for social media conversations and activities and actively participate in creating content for social channels. Cultivate a social presence and activate community groups for client product divisions. Manage VOC (voice of the consumer) and escalate as necessary and appropriate; monitor conversations and user-generated comments and escalate to internal and client stakeholders as necessary. Post content for feeds and discussion-starter topics including writing status updates, tweets, blog posts, etc. in alignment with global/local client social strategies. Manage daily operations of page/channel including themes/skin/layout changes when appropriate. Maintain editorial calendars. Adhere to the standard practices guide for social channel responsibilities and guidelines. Review and respond to user-generated comments in order to foster a positive community and add value to the users' experience as outlined in the schedule. Enforce Social Media Guidelines as defined by global/local client social media strategies. Understand Influencer marketing and have worked with influencer campaigns if possible.
May also be required to:
* Identify, locate and engage advocates and influencers within the various social community sites to foster dialogue and allow discussions about client's products and promotions/campaigns.
* Pull and interpret data using a basic analytics report template during campaign/promotions to highlight key findings from social media forums; key areas of the report template may include:
* Activity on pages/channel management
* Performance
* Community activity (fans, posts, comments, conversation topics, etc)
* Moderation actions (posts, comments and content removal and/or banning)
* Trends
* Issues and escalation performed
* Content opportunities
Qualifications
* 3+ years of work experience, preferably in digital and/or social media marketing
* Proven experience managing social media platforms or communities for brands
* Digitally savvy/Social Native.
* Active participation in wide variety of social media activities
* Understand popular social networks including design, functionality and users
* Affinity and passion for technology and consumer electronics, preferred; experience in blogging about consumer electronic products and gadgets a plus
* Excellent writing skills
* Excellent communication skills
* Attention to detail
* Must operate well in a matrix and multi-agency environment
* Appreciative of creative product
* Self-starter
* Culturally sensitive
* Level of maturity required
* Travel to / from local client location on frequent basis (e.g., as much as daily) to engage internal stakeholders in support of VOC management
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