Public Relations

1週間前

Tokyo PUMA Full time
Plan, execute and monitor PR activities for Performance category within the country to achieve brand and commercial objectives working with key stakeholders.

Key responsibilities include:
• Implement seasonal Marketing initiatives within the country for the category
• Develop relations with Media and key influencers for the category
• Manage and implement the local PR calendar for the category
• Manage and implement the local Corporate PR activities

Key tasks include:
• Developing and implementing PR plans to budget aligned with other marketing functions to optimize brand exposure to consumer for the performance category
• Managing effective use of the PR budget for the category by leveraging Global/Regional content and developing locally relevant content as required
• Developing media relations strategy and ensuring effective implementation
• Developing product seeding strategy and managing implementation to drive brand exposure and desirability for the category
• Managing Corporate PR activities including media relations, news letters and closely working with global communication team to understand global direction and to be provided their support for local PR communication

Required skills and experience include:
• Bachelor's degree
• 3-5 years of experience in PR or Advertising agency
• Native level Japanese and Business level English
• Industry experience in Sports / Retail / Fashion consumer brands, agency experience is a plus
• Leadership and competencies in Creativity & Innovation, Initiative, Media Relations, Open Communication/Listening, Influencer Relations, Planning & Organizing, Copy Writing, Media Relations, Influencer Relations

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